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Element Materials Technology · 1 day ago

Marketing Manager, Materials Testing - A&D EMEAA

Home, KS

Full-time

Onsite

Mid Level

Element Materials Technology is one of the fastest growing testing, inspection and certification businesses in the world. They are seeking a Marketing Manager to drive the success of the Aerospace & Defence EMEAA Materials Testing division by planning and executing omnichannel marketing campaigns to enhance brand awareness and lead generation.

AerospaceBuilding MaterialIndustrial EngineeringInfrastructureMechanical Engineering

Hiring Manager

Leigh McComish Assoc. CIPD

Responsibilities

Responsible for Management & Execution of Cluster-based marketing activities that ladder-up to Divisional performance drivers

Primary responsibility for 3 x marketing campaigns per cluster (9 per division) that drive pipeline and revenue growth in-line with Divisional Commercial Plans and BU Strategic Marketing Plan

Working closely with Cluster BDDs and CommEx Manager to drive, manage, execute and report on agreed Lead Generation Campaigns in line with set best practices across the BU

Execute campaign tactics: producing and publishing/distributing web pages, emails, social posts, social and other digital ads, publication placements, tradeshow communications and supporting content, webinars, video, etc

Identify the content and channel combinations that deliver qualified customers throughout the prospecting funnel

Manage campaign schedules and coordinate projects

Support and lead on localisation of content for specific end-market geographies

Fully own and manage execution of omni-channel campaigns and report out on KPIs

Input into BU marketing plan with Division-based strategy contributions & recommendations

Qualification

Digital campaign managementStrategic marketing implementationOmnichannel marketingEmail automationProject managementCustomer-centric thinkingCommunication skillsTime management

Required

Bachelors degree in marketing or related field

In depth experience in digital campaign management

Experience of strategic marketing implementation

Comprehension and experience of international, multi-language marketing delivery

Strong project management capability with excellent follow-up skills

Highly effective communication skills to a variety of audiences throughout the company; can get messages across that have the desired effect to various levels of the organization

Proven track record of effectively managing multiple assignments with efficient time management skills

Dependable, organized, efficient and accurate

Strong understanding of omnichannel and content marketing on platforms including LinkedIn, Instagram, Facebook

Strategically plan omnichannel messaging on all pertinent channels

Deep understanding of email automation

Ability to think from the customer's point of view

Data-driven and results oriented mindset