Entravision · 1 month ago
Campaign Analyst - US
, TX, US
Full-time
Onsite
Entry, Mid Level
2+ years expEntravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers. They are seeking a Campaign Analyst who will be responsible for optimizing high-budget performance campaigns and translating complex data into strategic trading decisions to maximize client revenue.
Marketing & Advertising
Responsibilities
Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform
Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth
Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities
Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies
Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations
Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical 'why' behind the performance results
Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment
Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap
Qualification
Required
Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem
Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV)
Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel
Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure
Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders
Strong functional knowledge of key programmatic and mobile advertising concepts will be extremely valued
Benefits
Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
Join a highly motivated and young team.
Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
Great compensation package tailored to the U.S. market.
Medical, dental, and vision benefits plans.
Exposure to leading global app publishers and media partners in the digital advertising industry.
Learning and training opportunities to grow your career.
Company
Entravision
Entravision is a media and advertising technology company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Christopher T. Young
Chief Financial Officer & Treasurer (Interim CEO 1/23-6/23)
Michael Christenson
CEO
Company data provided by crunchbase