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Confidential · 1 week ago

Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$170K/yr - $320K/yr

5+ years exp

Confidential is seeking a Marketing Manager to lead the planning, execution, and optimization of integrated marketing initiatives. This role will own the end-to-end marketing strategy across digital channels while collaborating with sales, product, and leadership teams to drive brand awareness and customer engagement.

Marketing & Advertising

Responsibilities

Develop and execute comprehensive marketing strategies aligned with company growth goals, target audiences, and product positioning

Own demand generation initiatives across digital channels including email, paid media, content marketing, SEO/SEM, webinars, and social platforms

Manage campaign planning, timelines, budgets, and performance tracking from concept through execution and optimization

Partner with Sales to align on lead quality, funnel performance, messaging, and revenue attribution

Collaborate with Product and Leadership teams to support product launches, feature announcements, and go-to-market strategies

Analyze campaign performance using marketing analytics tools, translating data into actionable insights and recommendations

Oversee external vendors or agencies as needed, ensuring quality, consistency, and ROI

Maintain brand consistency across all marketing assets, communications, and touchpoints

Qualification

B2BB2C marketingDigital marketing channelsMarketing automation platformsAnalyticalReporting skillsProject management skillsMessaging capabilitiesWritten communicationVerbal communicationStorytelling capabilities

Required

Strong experience developing and executing B2B or B2C marketing strategies

Proficiency with digital marketing channels, including email marketing, paid acquisition, content, and social media

Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Marketo, Salesforce, or similar)

Advanced analytical and reporting skills with the ability to measure ROI and funnel performance

Excellent written and verbal communication skills with strong storytelling and messaging capabilities

Proven project management skills with the ability to manage multiple campaigns simultaneously

Preferred

5+ years of experience in marketing roles with increasing responsibility

Experience supporting high-growth startups or technology-driven companies

Familiarity with product marketing, lifecycle marketing, or go-to-market execution

Prior experience managing agencies or external marketing partners

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase