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gaja · 2 days ago

founding CMO (content + growth)

Greater Boston

Full-time

Hybrid

Senior Level

Gaja is a Boston-based rideshare startup focused on creating a people-first network for transportation. The Founding CMO will be responsible for building the marketing strategy, managing content creation, and driving growth in the Boston market.

Internet

Responsibilities

Own marketing strategy end to end: positioning, messaging, channel strategy, and weekly priorities

Build and run a content engine that ships consistently, minimum 3 posts per week

Create content for two audiences: riders (instagram, tiktok) and drivers (facebook, reddit)

Handle short-form video production and editing: filming, storytelling, hooks, pacing, captions, and formats that perform

Develop repeatable series and templates so output scales (one idea becomes 5 variations)

Manage social media posting, community engagement, dms, and comments with a consistent voice

Lead experiments across organic, community, and lightweight paid tests when needed

Track analytics (native insights, retention, saves/shares, ctr) and iterate fast based on data

Collaborate closely with founders and execute under pressure with tight turnarounds

Work collaboratively in an on-site environment in boston when needed, especially during launch moments

Qualification

Content creationSocial media managementAnalytics toolsVisual storytellingMarketing strategyAudience engagement strategiesHands-on accountabilityCommunication skillsCreativityTime management