Ashby · 2 weeks ago
Head of Demand Generation
United States
Full-time
Remote
Director/Executive
$230K/yr - $300K/yrAshby is a rapidly growing company serving nearly 4,000 customers, including major players in the AI sector. They are seeking a Head of Demand Generation to lead the demand generation function, scale demand through innovative strategies, and collaborate with various teams to enhance growth across products and geographies.
Human ResourcesManagement Information SystemsRecruitingSoftware
Responsibilities
Lead and grow the demand generation function, including hiring, developing, and setting clear expectations for a high-performing team
Own Ashby’s growth strategy as we scale our sales-led motion and introduce a PLG motion, this will include a healthy balance of scaling already sophisticated ABM, Outbound, OOH, automation motions, while building out our AEO, Paid, and other areas required to build a holistic demand gen motion
Build scalable programs across the US and EMEA, balancing global consistency with regional nuance
Partner deeply with Product, PMM, and Content to reduce funnel friction end-to-end: discovery, education, conversion, onboarding, lifecycle nudges, and retention moments
Work closely with RevOps and Partnerships on ICP definition, TAM analysis, list building, enrichment, and ecosystem-driven growth
Qualification
Required
Experience scaling growth in a B2B SaaS company through a meaningful inflection point
Experience working across both product-led and sales-led growth models
Experience supporting multi-product businesses and helping to launch new products
A strong balance of ambition and taste
A track record of building and developing strong teams
You have a strong understanding of how world-class SaaS businesses operate, and excellent commercial acumen to apply growth tactics to match that model
Have owned (and enjoy) ambiguous, high-impact problems and turning them into clear strategies, systems, and shipped work. You don't wait for perfect inputs
Like operating at multiple altitudes: setting strategy in the morning, reviewing dashboards or HubSpot workflows at noon, and rewriting an email subject line at 4pm because it matters
Care deeply about craft and taste in messaging, design, events, swag, and experiences, and believe demand generation is built on trust, relevance, and quality, not just volume
Get energy from building durable systems (processes, templates, dashboards, documentation) so the team can move faster and make better decisions over time
Are excited to lead and develop people, give clear feedback, raise the bar, and help others do the best work of their careers
Are naturally collaborative and effective as connective tissue across Product, Sales, CS, Ops, and Leadership, and default to partnership over silos
Believe great marketing is principled, thoughtful, and customer-centric; not loud, spammy, or short-term
Like being accountable to real outcomes: pipeline quality, conversion, retention, and long-term brand — not just activity metrics
Benefits
Competitive salary and equity.
Opportunity to work with a talented and passionate team.
10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
$100/month education budget with more expensive items (like conferences) covered with manager approval.
If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.
Company
Ashby
Ashby develops human resource software to assist companies with hiring and manpower management.
Founded in 2018
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$120.01MKey Investors
Lachy GroomF-PrimeElad Gil
2025-07-22Series D· $50M
2024-06-03Series C· $30M
2022-03-03Series B· $26.51M
Recent News
2025-09-19
2025-09-19
Crunchbase News
2025-09-03
Company data provided by crunchbase