Samsonite · 1 week ago
Senior Digital Content Specialist - Wholesale
Mansfield, MA
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $85K/yr
2+ years expSamsonite is the worldwide leader in travel bags and accessories, seeking a Senior Digital Content Specialist – Wholesale. This role will support wholesale marketing efforts by managing product content quality and performance across retail partners, while collaborating cross-functionally to enhance digital product storytelling.
Consumer GoodsManufacturingTravel
Responsibilities
Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
Build enhanced content for website product detail pages
Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
Brief in-store marketing material needs to the In House Agency
Execute review campaigns for new and existing products
Optimize product content for maximum sell-through for all channels of distribution
Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
Assist in developing internal and external presentations
Ensure consistency of product copy by standardizing processes
Participate in weekly marketing initiatives and project meetings
Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps
Manage samples and shipments to and from photoshoots
Report on key KPIs such as conversion, add to carts and content scorecards
Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals
Monitor trade marketing spending, process invoices, and manage vendor relationships
Qualification
Required
Bachelor's degree required, marketing, business, or related field preferred
Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams
Strong understanding and passion for the digital marketing industry
Excellent written and verbal communication, as well as presentation and public-speaking skills
Ability to troubleshoot team and vendor problems and suggest a course of action to correct
Analytical understanding of data and methodologies used to inform decision making that drives performance
Ability to multi-task and meet strict deadlines
Ability to work cross-functionally and build relationships
Preferred
2+ years of experience in trade marketing / digital shelf, digital marketing or content marketing preferred
Intermediate Microsoft Excel skills preferred
Experience with Salsify, Bazaarvoice, and Syndigo preferred
Benefits
Meaningful rewards and development opportunities
Supportive working environment
Diverse and rich culture
Commitment to diversity and inclusion
Company
Samsonite
Samsonite is a luggage brand with an extensive legacy in trendsetting travel solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.14M2025-11-02Post Ipo Debt
2016-08-16Post Ipo Equity· $2.14M
2011-06-16IPO
Leadership Team
Kyle Gendreau
CFO
Recent News
2026-01-14
2026-01-14
Company data provided by crunchbase