Scale Marketing ยท 10 hours ago
Paid Search, Senior Analyst
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $75K/yr
1+ years expScale Marketing is excited to grow their Media team, specifically their Paid Search practice. The Paid Search Senior Analyst plays a critical role in bridging media buying and data analysis, collaborating with various teams to optimize paid search campaigns.
AdvertisingAnalyticsMarketingSEO
Hiring Manager
Cheryl Liggett
Responsibilities
Monitor campaign budgets, pacing, and bid adjustments
Pull, analyze, and interpret performance data to develop actionable insights
Demonstrate mastery of core paid search metrics (CPC, CPA, CTR, SOV, weighted averages, etc.)
Build and/or QA paid search campaigns
Conduct keyword research and competitive analysis
Structure keywords into ad groups and develop relevant ad copy and extensions
Present keyword and copy recommendations and apply client feedback
Actively participate in internal and client meetings, confidently speaking to your area of ownership
Build strong working relationships with client teams and partner agencies
Collaborate closely with Managers and Associate Directors on optimizations
Participate in client status and reporting calls, including presenting performance insights
Monitor campaign performance and competitive landscapes
Proactively recommend and implement optimizations based on performance trends
Develop and execute testing and learning agendas
Maintain accurate monthly billing processes, including invoice tracking and actualizations
Qualification
Required
1+ years of hands-on paid search experience
Expertise in Google Ads and Bing (Shopping experience and certifications strongly preferred)
Experience with tags, pixels, and Google Tag Manager
Strong presentation skills and comfort in a client-facing role
Advanced analytical and mathematical skills
Ability to work with large datasets in Excel and BI tools
Startup mindset with strong attention to detail
Proactive problem-solver with excellent communication skills
Ability to work independently and collaboratively
Alignment with Scale Marketing's core values
Drive, enthusiasm, and a desire to grow as the company scales
Preferred
Agency or client-side experience preferred
Amazon Ads experience is a plus
Company
Scale Marketing
Scale Marketing is a marketing laboratory that provides media planning & buying, digital marketing, social media, analytics & more.
11-50 employees
H1B Sponsorship
Scale Marketing has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2020 (2)
Funding
Current Stage
Early StageLeadership Team
Blake Hochberger
Partner
Morrie DeZara
Managing Partner
Company data provided by crunchbase