TRC Talent Solutions · 1 week ago
West Coast Regional Sales Manager (Automatic Equipment)
Berkeley Lake, GA
Full-time
Onsite
Mid Level
3+ years expTRC Talent Solutions is seeking a West Coast Regional Sales Manager for automatic machinery. The role involves managing sales efforts in the territory through direct sales to end-user customers and sales through channel partners, requiring strong relationship-building skills and a proven track record in industrial equipment sales.
Management Consulting
Responsibilities
Develop and execute a strategic sales plan to drive revenue growth within the assigned territory
Build and maintain strong relationships with end-user customers and channel partners
Conduct regular customer and partner visits to understand application needs and promote solutions
Drive the adoption of automatic secondary packaging equipment across various industries
Use Salesforce CRM to manage pipeline, forecast sales, track customer interactions, and report performance
Provide company sales presentations to end users and channel partners
Collaborate with internal teams (marketing, customer support, engineering) to meet customer needs
Monitor competitive activity and market trends to adjust strategies accordingly
Attend industry trade shows and regional events
Qualification
Required
3+ years of industrial equipment sales experience, preferably in the packaging industry
Proven success in managing both direct-to-end-user sales and channel partner relationships
Proficient with Salesforce CRM and familiar with Miller Heiman strategic selling techniques
Excellent communication, negotiation, and presentation skills
Ability to work independently and travel frequently within the assigned territory
Preferred
Bachelor's degree in business, Marketing, Engineering, or related field preferred
Company
TRC Talent Solutions
TRC Talent Solutions is a full-service talent solutions provider with over 40 years of industry experience.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Geetha Krishnan
SVP, Chief Information Officer
Kennedi Hutchins
Talent Data Coordinator/HR Partner
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