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Savannah State University · 7 hours ago

Admissions Recruiter & Social Media Coordinator

Savannah, GA

Full-time

Hybrid

New Grad, Entry Level

$48K/yr - $52K/yr

Savannah State University, established in 1890, is a historically black college in Georgia. The Admissions Recruiter & Social Media Coordinator role involves managing recruitment strategies and social media engagement to attract prospective students and enhance the university's online presence.

Higher Education

No H1B

Responsibilities

Content Strategy & Creation: Develop, curate, and publish engaging original content (text, photos, videos, stories) across platforms such as Instagram, Facebook, LinkedIn, and X to highlight student life, academic programs, and the overall campus culture

Content Calendar Management: Create and manage a comprehensive social media content calendar that aligns with the admissions cycle, marketing goals, and key events

Audience Engagement & Community Building: Act as a frontline brand ambassador by monitoring and directly responding to comments, messages, and inquiries in a timely, professional manner to foster community engagement and provide excellent customer service

Analytics & Reporting: Monitor social media engagement and web traffic metrics, analyze data to gauge campaign effectiveness, and provide reports with strategic recommendations for improvement

Paid Social Media Advertising: Collaborate on the development and execution of paid social media and digital advertising campaigns, including budget management and A/B testing, to target specific prospective audiences

Website Maintenance: Assist with maintaining and updating admissions-related pages on the institutional website, ensuring all content is accurate, current, and visually appealing

Trend Analysis: Stay current with the latest social media trends, best practices, and emerging technologies to maintain a competitive edge in student recruitment

Territory Management: Manage an assigned recruitment territory to achieve enrollment goals, including planning high school visits, attending college fairs, and hosting presentations (virtually and in person)

Prospect Communication: Initiate and maintain consistent contact with prospective students, applicants, and families via phone, email, social media, and in-person meetings to guide them through the admissions process

Application Review: Evaluate and assess applications for admission and scholarships to determine eligibility criteria are met

Event Coordination: Plan and participate in on-campus and off-campus recruitment events such as open houses, campus tours, and information sessions, occasionally requiring evening and weekend availability

Data Management: Maintain accurate records of all student interactions and application statuses within the CRM software

Qualification

Social Media ManagementContent CreationAdmissions CounselingCRM SoftwareWeb AnalyticsCommunication SkillsOrganizational SkillsProblem-Solving Skills

Required

Bachelor's degree required

Valid state issued driver's license and satisfactory driving record

Proven experience creating and managing content across various social media platforms is essential

Experience in higher education admissions or student services is a plus

Excellent written and verbal communication skills with the ability to craft clear, compelling messages for all audiences

Strong organizational, time-management, and problem-solving abilities, with attention to detail and the capacity to manage multiple projects simultaneously

Proficiency in Microsoft Office Suite, Google Suite, and database/CRM systems (e.g., Slate, Blackbaud)

Familiarity with web analytics and social media management/scheduling tools

Ability to work independently with minimal supervision and collaboratively as part of a team