Optimum Financial Group · 2 hours ago
Manager of Customer Engagement
Optimum is a leader in the fast-paced world of connectivity, seeking a Manager of Customer Engagement to enhance customer lifetime value through effective product management and engagement initiatives. This role will focus on supporting various programs to ensure that Optimum meets its annual objectives.
Asset ManagementFinancial ServicesInsurance
Responsibilities
Assist in the development and execution of Base Management programs aimed at improving customer LTV through effective product management and engagement strategies
Oversee day-to-day management of cross-functional go to market for key projects. Work with product, data / business intelligence, marketing, finance & others to support the execution of the GTM strategy to ensure alignment with corporate goals
Contribute to designing and implementing engagement programs that strengthen customer relationships, increase product adoption, and improve overall satisfaction
Help create and oversee customer referral programs that encourage existing customers and other audiences to refer new customers, boosting acquisition and brand loyalty
Assist in implementing effective onboarding strategies to provide new customers with a seamless experience, facilitating early engagement and long-term retention
Help manage the Mover program, ensuring customers who relocate have a smooth transition and continue to engage with Optimum's offerings
Contribute to establishing metrics for evaluating the effectiveness of Base Management programs, utilizing data analytics to inform strategies and improvements
Work closely with teams in Product, Marketing, Sales, and Customer Care to ensure alignment and contribute to the success of customer engagement initiatives
Qualification
Required
Minimum of 5 years of experience in customer engagement, product management, marketing or related fields, with a demonstrated ability to enhance customer lifetime value
Bachelor's degree required; advanced degree preferred
Solid understanding of the telecommunications or subscription service industries, with insights into customer behavior and market trends
Strong analytical skills, with the ability to interpret data and develop actionable strategies
Proven experience collaborating with cross-functional teams and managing projects from conception to execution
Excellent communication and interpersonal skills, with the ability to influence stakeholders effectively
Strategic thinker with a results-oriented approach, capable of developing and executing plans while addressing immediate challenges
Experience in developing onboarding and referral programs that drive engagement and retention
Ability to thrive in a fast-paced environment, efficiently managing multiple priorities and deadlines
Preferred
Advanced degree preferred
Company
Optimum Financial Group
Optimum Financial Group is dedicated to the financial security of its clients since 1969.
Funding
Current Stage
Late StageRecent News
2025-10-27
Canada NewsWire
2025-05-05
Company data provided by crunchbase