Cella · 4 days ago
Sr Manager, Marketing Programs
Wilmington, DE
Full-time
Onsite
Mid, Senior Level
$70K/yr - $90K/yr
5+ years expCella is seeking an ambitious and hands-on Senior Manager, Marketing Programs to join their team. This high-impact, client-facing role involves managing the entire campaign lifecycle for a portfolio of financial products, ensuring strategies drive growth and deliver exceptional value to clients.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Kara Falzone
Responsibilities
Client Relationship Management: Support and help drive day-to-day client relationships and communications, ensuring campaigns move smoothly from concept through launch
Timeline and Coordination: Support and help drive the development of tactical timelines and deliverables, coordinating with internal teams, clients, creative resources, and external partners (including credit bureaus, list processors, production suppliers, and digital developers)
Meeting Participation: Prepare and actively participate in internal and external (client or vendor) planning/status meetings, presenting updates and recommendations
Campaign Requirements: Translate client objectives into clear campaign requirements, documentation, and marketing matrices
Creative Development: Work closely with designers, and also write compelling copy as needed, to create marketing collateral that resonates with the target audience, aligns with the client's branding, and drives action
Quality Assurance: Manage versioning of marketing collateral and, as needed, review production and creative audits for accuracy of content, data, specifications, and branding requirements
Approval Management: Coordinate client reviews of campaign requirements and collateral to secure final approvals while ensuring quality standards and timelines are met
Innovation and Optimization: Stay updated on industry/competitive trends and best practices in direct marketing, and review campaign results, in order to recommend innovative ideas for marketing campaigns and tests
Financial Support: Support supplier invoice payments and client invoice preparation
Documentation: Support reconciliation of internal and client-related documentation
Qualification
Required
A minimum of 5 years of experience in marketing, account management, or a related field
Strong project management skills with the ability to manage multiple campaigns simultaneously and juggle diverse tasks in a fast-paced, deadline-driven environment
Exceptional attention to detail, organization, and proofreading skills
Ability to understand and document detailed campaign processes and requirements
Comfort with calculations used in direct marketing campaign management and invoicing
Strong verbal and written communication skills; ability to communicate confidently with stakeholders
Possesses an affable personality with a strong history of effective relationship building skills and collaboration
Proficiency with Microsoft Excel, PowerPoint, and Word
B.S. or B.A. degree in Marketing, Business, Communications, or a related field
Preferred
Experience working directly with clients and vendors is preferred
Familiarity with direct marketing principles (direct mail, digital, test design) is strongly preferred
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
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