Inside Higher Ed · 3 days ago
Director of Marketing Operations (7199U), Haas School of Business - 83179
Berkeley, CA
Full-time
Onsite
Director/ExecutiveThe University of California, Berkeley is a world-leading institution known for its academic and research excellence. The Director of Marketing Operations will serve as the primary data systems architect for the Marketing & Communications team, overseeing complex marketing technology and ensuring compliance with data privacy regulations while supporting enrollment growth for Berkeley Haas.
Digital MediaEducationHigher EducationJournalismRecruiting
No H1B
Responsibilities
Independently designs and implements complex data collection methods, contact properties, and database structures
Develops logical data models and schemas including lead scoring frameworks and customer journey mapping
Creates data mapping specifications for integrations between HubSpot and external systems including the Slate admissions platform
Implements data quality standards ensuring accuracy of prospective student information and designs security measures to protect sensitive applicant data
Independently researches regulatory requirements and translates complex policies into technical implementations
Develops consent management workflows, suppression list procedures, and data retention protocols
Maintains data quality initiatives including duplicate management and validation rules
Implements email authentication protocols (SPF, DKIM, DMARC) to maintain deliverability for MBA communications and protect Haas School's sender reputation
Independently sources and manages vendors to integrate new solutions
Designs complex data flows between integrated platforms ensuring interoperability
Develops sophisticated automated workflows enabling personalized, segmented campaigns for diverse prospective student populations
Creates dynamic forms and lead capture mechanisms, and implements business logic and lead routing processes connecting marketing activities to admissions operations
Serves as technical authority for the Marketing & Communications team, reviewing and approving workflows, segmentation strategies, and email configurations before deployment
Provides technical consultation on email campaigns and audience targeting for MBA recruitment
Troubleshoots technical issues affecting campaign deployment and message deliverability, ensuring technical accuracy of marketing content from a systems perspective
Develops recommendations for data management resource plans including system enhancements and process improvements
Creates documentation and provides training on CRM best practices and platform capabilities
Actively contributes to a team environment that fosters and promotes a culture of belonging for all, within the unit and at Haas
Completes required training on time and engages in opportunities for learning pertinent to the position or at the suggestion of the supervisor
Other duties as assigned
Qualification
Required
Ability to prepare data models unassisted
Familiarity with data model patterns in one or more common business or academic domains
Familiarity with logical data design and data mapping or data conversion
Familiarity with data quality and governance issues and requirements
Ability to represent relevant information in abstract models
Thorough knowledge of data management systems, practices and standards
Thorough knowledge of relevant rules and regulations
Demonstrated service orientation skills
Demonstrated ability to communicate technical information to technical and non-technical personnel at various levels in the organization
Self-motivated and works independently and as part of a team
Demonstrated strong problem-solving skills
Able to learn effectively and meet deadlines
Strong organizational skills
Strong analytical and design skills, including the ability to abstract information requirements from real-world processes to understand information flows in computer systems
Ability to represent relevant information in abstract models
Critical thinking skills and attention to detail
Excellent interpersonal skills, demonstrating a desire to establish and maintain positive & professional working relationships with colleagues, students and team members
Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself
Bachelor's degree in related area and/or equivalent experience/training
Benefits
Comprehensive benefits package offered by the University
Eligible for UC Benefits
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
Founded in 2004
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
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