Vida Group International · 3 days ago
VP Digital Marketing
Reading, PA
Full-time
Hybrid
Director/Executive
15+ years expVida Group International is seeking a VP of Digital Marketing to lead the strategy for brand growth and market share retention. The role involves building a marketing team, developing strategies aligned with company goals, and utilizing technology to enhance consumer engagement.
Human ResourcesStaffing Agency
Responsibilities
Build and develop a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions
Develop and own Marketing strategies that align with broader company goals as well as the strategic thrusts behind products and global regions
Support rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives
Elevate the use of technology and digital tools to more effectively measure outcomes and engage with consumers
Measure operational data and market feedback to develop concise insights for managing your team’s priorities, guiding marketing strategy, and delivering communication
Serve as the voice of the customer in how the company maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria
Establish annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department
Protect and grow the brand, while developing a cohesive strategy for product brands as they evolve over time and function together
Support product launches, introduction, and adoption of new products
Represent the company at major events, in customer conversations, and in media inquiries
Qualification
Required
Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience
Experience building and leading a global marketing team and operations
Track record of B2C and B2B marketing strategies, with a strong focus on digital channels
Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising
Experience managing communications to Boards, investors, and executive leadership
Analytical mindset, comfortable deriving and communicating insights from data
Experience working with CRM systems
Bachelor's degree in business, marketing, communications, or a comparable field
Availability for both domestic and international travel
Technical aptitude to understand electro-mechanical systems
Preferred
MBA or related Master's degree would be a benefit
Company
Vida Group International
Vida Group International is a staffing and recruiting company offering executive search services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tim Vida
Chief Executive Officer
Company data provided by crunchbase