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PTC · 15 hours ago

SEO Manager

Boston, MA

Full-time

Onsite

Mid, Senior Level

$113K/yr - $138K/yr

4+ years exp

PTC is a leader in transforming the physical and digital worlds through innovative software solutions. They are seeking an experienced SEO Manager to lead their search practice, focusing on organic search, AI-driven experiences, and generative optimization. This role will involve developing and managing enterprise search strategies, overseeing SEO programs, and driving cross-functional collaboration to enhance PTC's visibility and performance in global markets.

Computer Software

Culture & Values

H1B Sponsor Likely

Responsibilities

Lead PTC’s enterprise-wide Search strategy, covering SEO, GEO, and AI search ecosystem optimization

Define and manage the search roadmap, prioritizing projects that advance visibility, authority, and revenue impact

Partner with Digital leadership to develop search KPIs, governance, workflows, and scalable operating models

Mentor junior specialists and cross-functional partners on SEO/GEO best practices, frameworks, and tooling

Present search performance, trends, and strategic recommendations to leadership audiences

Oversee global SEO performance across PTC.com—including technical, on‑page, and semantic optimization—with an ownership focus on North America and strong partnership with regional counterparts

Help diagnose complex SEO challenges (indexing, crawl issues, ranking volatility) and drive cross-team resolutions

Lead development and ongoing refinement of structured data and schema frameworks

Oversee continuous improvement of organic visibility across business units and product lines

Own all organic processes, enablement, training, documentation, and optimization

Collaborate with content teams to ensure SEO best practices in new and existing content

Maintain and manage the master SEO keyword list within Smartsheet

Develop PTC’s GEO strategy to increase visibility across LLM responses, AI assistants, AI search engines, generative answer boxes, and RAG‑powered experiences

Establish content frameworks optimized for AI retrieval, citation likelihood, semantic clarity, and entity-based authority signals

Partner with Product & Content Strategy to ensure PTC’s thought leadership and product narratives are optimized and adapted for AI‑driven discovery

Monitor AI search surfaces for emerging opportunities, algorithm shifts, and generative‑ecosystem ranking factors

Design and manage advanced dashboards and reporting for organic and AI search visibility across tools like GSC, SEMRush, Looker, and AI‑visibility tracking systems

Conduct ongoing keyword research, cluster analysis, entity mapping, and competitive intelligence across traditional and generative search surfaces

Communicate search performance insights, growth opportunities, and risk analysis to marketing leadership

Maintain ownership of PTC’s enterprise keyword frameworks (SEO + GEO) in Smartsheet or equivalent systems

Lead A/B and multivariate testing initiatives to validate SEO/GEO hypotheses

Ensure consistent documentation, scalable templates, and process adoption across content, web, and analytics teams

Qualification

SEO strategyTechnical SEOAI search optimizationPerformance analysisSEO tools proficiencyContent strategyCross-functional collaborationAnalytical skillsMentoringCommunication skills

Required

3-7 years of experience in SEO and search performance analysis, with at least 2–3 years operating at a lead or managerial capacity

Strong technical SEO expertise, including schema, page experience metrics, indexing, and site architecture

Deep understanding of AI search behavior, LLM retrieval patterns, generative ranking factors, and GEO strategy – and a finger on the pulse of how this era of search is evolving

Expertise in competitive analysis, semantic search optimization, and entity‑based SEO

Proficiency with SEO tools: SEMRush, Google Search Console, Looker, GA4, Screaming Frog, and AI search monitoring tools

Ability to communicate search strategy, complex technical concepts, and performance insights to leadership audiences

Strong collaboration leadership skills with experience guiding cross-functional teams

Minimum 4–6 years in SEO, content strategy, or digital marketing roles with measurable impact on traffic and conversions

Experience managing and mentoring team members or cross-functional contributors

Hands-on experience with structured data, HTML/CSS, and web performance optimization

Experience optimizing for AI search, LLM surfaces, or emerging generative search ecosystems

Familiarity with global SEO strategy and multilingual optimization

Strong analytical and reporting skills across enterprise BI and SEO platforms

Expertise in SEO fundamentals, site health, indexing dynamics, and emerging search frameworks

Working understanding of modern web best practices and CMS workflows

Experience using Microsoft Office tools, Looker Studio, GA4, SEMRush and/or Brightedge, and other enterprise analytics tools, with a special focus on high-proficiency in Excel functions (advanced layouts and formulas)

Benefits

Medical, dental and vision insurance

Paid time off and sick leave

Tuition reimbursement

401(k) contributions and employer match

Flexible spending accounts

Life insurance

Disability coverage

A generous commuter subsidy

Company

PTC

Glassdoor4.2

PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity.

Founded in 1985

Boston, Massachusetts, US

5001-10000 employees

http://ptc.co/VLED30oHtEh

H1B Sponsorship

PTC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (57)

2024 (61)

2023 (75)

2022 (86)

2021 (111)

2020 (72)