Clayton & Crume · 2 days ago
Retail Marketer
Clayton & Crume is a leather goods and lifestyle brand based in Louisville, KY, seeking a creative and organized Retail Marketer. The role involves executing in-store marketing initiatives, managing social media content, and building relationships with influencers to enhance brand presence and drive customer engagement.
Responsibilities
Own and execute all retail-focused marketing initiatives across locations
Manage and oversee store level social media content across platforms, ensuring alignment with retail priorities and brand voice
Plan, create, and publish retail-driven social content that supports store traffic, events, and company initiatives
Think outside the box to develop creative marketing moments that generate buzz in-store
Build and maintain relationships with influencers, content creators, and local partners
Plan and support in-store campaigns, promotions, product launches, and seasonal storytelling
Partner with store leaders to drive local marketing efforts and community engagement
Help coordinate in-store events, workshops, and activations in collaboration with stores
Ensure brand consistency across all retail and social touchpoints
Support new store openings and special retail initiatives
Maintain retail and social marketing calendars aligned with seasonal and store needs
Track performance and share insights on what’s working at the store and social level
Act as a bridge between marketing strategy and real-world retail execution
Identify successful store-level initiatives and help replicate them across locations
Qualification
Required
Two (2+) years of experience in retail marketing, brand marketing, experiential marketing, or social content management
Strong understanding of in-store marketing, visual storytelling, and customer flow
Experience managing social media content for a brand, preferably retail or lifestyle-focused
Experience supporting or executing retail events, activations, or creator-led moments
Comfort working with influencers, content creators, or brand partners
Excellent organizational, communication, and project management skills
Ability to manage multiple projects across locations simultaneously
Flexibility to work occasional evenings or weekends for events or store launches
A self-starter attitude with the ability to work independently and collaboratively
Preferred
Experience supporting multiple retail locations or growth-stage brands is a plus
Familiarity with the Clayton & Crume brand—or genuine enthusiasm for it
Benefits
Two weeks of paid time off, with additional weeks earned based on tenure
Health, dental, and vision insurance, plus a fully vested 401(k) match after one year
Generous access to our handcrafted goods and exclusive friends-and-family pricing
Strong ties to our communities through events, partnerships, and giving back
A brand culture rooted in hospitality, craftsmanship, and Kentucky heritage