TCWGlobal · 6 days ago
Sr Creative Events & Programming Manager (Remote)
TCWGlobal is seeking a Creative Events & Programming Manager to lead the strategic vision, development, and execution of culturally relevant programming across retail stores in the Americas region. This role focuses on driving customer engagement through innovative in-store, virtual, and digital experiences that align with brand values and business priorities.
Bookkeeping and PayrollEmployee BenefitsEmploymentHuman ResourcesRecruitingSaaSStaffing Agency
Responsibilities
Define and lead the strategic programming agenda for the Americas region, ensuring alignment with business goals and cultural relevance
Develop and execute pan-regional programming initiatives supporting Services, Education, Small Business, and company values
Establish quarterly and annual programming roadmaps that support broader retail and brand strategies
Provide creative and strategic direction through clear, data-driven briefs for content development
Identify, source, and secure talent, creators, and strategic partners that elevate brand storytelling
Collaborate cross-functionally with Retail, Marketing, Product, PR, Training, Merchandising, and Global teams
Apply performance metrics and insights to evaluate program effectiveness and guide future planning
Surface opportunities for innovation, scalability, and audience growth through data analysis and feedback loops
Qualification
Required
8+ years of experience leading high-profile events and programming, including live, experiential, broadcast, virtual, and series-based content
Proven ability to define programming strategies, roadmaps, and KPIs, and execute them successfully at scale
Demonstrated experience working with well-known brands and managing external talent, creators, and partnerships
Strong background creating and delivering strategic briefs that influence stakeholders and drive alignment
Hands-on experience managing cross-functional teams, including Programming, Production, Creative, Product Marketing, PR, Retail Operations, Training, Merchandising, Finance, and Communications
Ability to evaluate program performance using data and insights, translating results into actionable improvements
Experience shaping customer-centric experiences across physical retail, digital, and virtual platforms
Comfortable working in fast-paced environments, managing multiple large-scale initiatives simultaneously
Benefits
Medical Benefits
Company
TCWGlobal
TCWGlobal is is a global employer of record for payrolling, compliance, staffing, and more for international employees and contractors.
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase