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Kraken · 8 hours ago

Sr. Product Manager

United States

Full-time

Remote

Senior Level

$110K/yr - $221K/yr

5+ years exp

Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating the global adoption of crypto. The Sr. Product Manager will be a critical member of the Growth team, responsible for defining product strategy and driving engagement and loyalty across Kraken and Pro products.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives

Own key product metrics such retention rate, session frequency, and LTV

Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement

Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design

Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions

Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights

Design and refine client segmentation frameworks to personalize the experience and optimize journeys

Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

Qualification

Product managementEngagement strategyData analysisGrowth product managementUser empathyStakeholder managementTechnical conversationsEnthusiasm for cryptoCommunication skills

Required

5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)

Strong analytical skills with a proven ability to use data to drive decision-making

Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology

A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features

Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

Deep empathy for users combined with a strong business sense

Strong communication and stakeholder management skills; you can influence at multiple levels of the organization

Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Benefits

Offers Equity

Offers Bonus

Wellness allowance

Medical

Dental

Vision

401(k)

Company

Kraken

Glassdoor4.5

Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.

Founded in 1911

Remote First, US

1001-5000 employees

https://www.kraken.com/

H1B Sponsorship

Kraken has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)