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CUMULUS MEDIA · 22 hours ago

Senior Account Executive

Columbia, SC

Full-time

Onsite

Mid, Senior Level

3+ years exp

CUMULUS MEDIA is a media company with a cluster of radio stations in Columbia, SC, reaching thousands of listeners daily. They are seeking a Senior Account Executive to manage client relationships, develop marketing solutions, and drive revenue growth in the Columbia market.

Broadcast Media

Hiring Manager

Michelle Long

Responsibilities

Able to create and identify client business needs by gaining a deep understanding of their goals, objectives, and processes, as well as their external environment, including key market and consumer trends, to proactively develop customized marketing solutions that meet client objectives

Deliver and develop effective, informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for clients

Ability to negotiate and close business that drives revenue results and fosters long-term client relationships, regardless of medium or platform

Commitment to developing a proficient understanding of Cumulus Media assets and resources, with a desire to continuously learn and grow product knowledge to remain relevant and current with industry advertising opportunities

Represent the full suite of products and services as marketing solutions to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming

Ability to manage time effectively to optimize revenue opportunities, client interaction, implementation, and fulfillment of successful sales agreements; assist in the development of creative messaging across platforms

Excel at prospecting and aggressively seeking new clientele through networking, cold calling, canvassing, referrals, or other methods to maintain a full sales pipeline at all times

Follow all station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis

Collaborate, create, and capitalize on opportunities to best represent our brand while helping clients achieve success

Qualification

Outside sales experienceMedia sales experienceBachelor’s degreeMicrosoft Office SuiteCRM toolsLead generationSales metrics comprehensionDigitally savvyCommunication skillsSelf-motivated

Required

3–5 years of successful outside sales experience required

Proficient in Microsoft Office Suite, social networking platforms, and CRM tools

Excellent communication skills

Passion for developing new business relationships in an outside sales role

Enjoy presenting sales opportunities and post-sale successes to clients

Strong understanding of lead generation and ability to connect with viable prospects

Comprehension of sales metrics to build a sales funnel and maintain a consistent pipeline

Self-motivated with an entrepreneurial spirit

Positive, friendly, and collaborative

High energy and passion for sales

Flexible, creative, and curious

Digitally savvy

Preferred

media sales preferred

Bachelor's degree in Business, Marketing, or a related field preferred

Benefits

Medical, Dental & Vision insurance coverage

401(k) with company match

Paid vacation, sick, and holiday time off

Parental leave benefits

Life insurance

Disability insurance

Wellness programs

Employee referral bonus program

Company

CUMULUS MEDIA

Glassdoor3.4

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it.

Founded in 1997

Atlanta, GA, US

1001-5000 employees