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TikTok · 3 hours ago

SMB Creator Manager - TikTok Live

Los Angeles, CA

Full-time

Onsite

Mid Level

$84K/yr - $193K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an SMB Creator Manager to help small to medium-sized businesses enhance their customer acquisition and operations through live streaming. The role involves recruiting and growing streamers, designing education programs, and providing support to optimize merchant performance.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Streamer Recruitment & Growth

Identify and onboard high-potential SMB streamers, including converting existing platform creators and attracting external merchants to TikTok LIVE

Design and implement streamer education programs to improve live streaming skills, content quality, and audience engagement strategies

Performance Management

Monitor and optimize merchant performance metrics (e.g., live stream duration, activity rates, content consumption) to align with business targets

Track and analyze lead generation pipelines, providing data-driven recommendations for improvement

Merchant Operations & Support

Provide 1-on-1 coaching or community-driven support (e.g., workshops, resource hubs) to resolve live-streaming challenges and enhance operational capabilities

Build and manage SMB/creator communities to foster peer learning, best practice sharing, and long-term engagement

Qualification

Creator educationLive streamingCommunity managementAnalytical skillsProject managementData-driven mindsetPassion for live contentCommunication skillsInterpersonal skills

Required

3+ years in creator education, scaled operations, LIVE streaming, preferably within tech or digital content platforms

Strong analytical skills, data-driven mindset, good content sense, and a passion for live content

Excellent communication and interpersonal skills, adaptable to an international and diverse environment

Bachelor's degree or higher

Preferred

Hands-on experience in community management, especially building or moderating creator/merchant communities (e.g., Discord, WhatsApp, or in-app groups)

Existing network with local SMBs, LIVE creators, or influencers, and a passion for nurturing talent

Project management skills to lead cross-functional initiatives (product, marketing, analytics)

Proven ability to train and mentor streamers, with a deep understanding of live content dynamics and audience engagement tactics

Good content sense—ability to identify trending formats, hooks, and monetization opportunities for SMBs

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)