Northeast Family Services ยท 1 day ago
Social Media Growth and Engagement Specialist
Northeast Family Services (NFS) is a premier mental health provider with more than 20 years of experience serving children, youth, and families. They are seeking a passionate and imaginative Social Media Specialist to craft engaging content that connects people to life-changing care while managing the company's social media presence and marketing strategies.
Child CareFamilyHealth CareOutpatient Care
Responsibilities
Design and implement a multi-channel online marketing strategy for our social media accounts with well-written, on-brand content
Create compelling content across major social media platforms such as Instagram, Facebook, TikTok, X, and LinkedIn
Connect and partner with Social Media Influencers in our industry and pinpoint new media opportunities
Collaborate with the external SEO team to optimize website performance and search engine ranking
Plan, execute, and optimize paid advertising campaigns across platforms such as Google, LinkedIn, and Meta
Help update and maintain the company website, ensuring functionality and appeal
Help develop campaigns in collaboration with talent acquisition teams and state-specific teams to target potential applicants, clients, and providers
Manage the marketing budget by planning and allocating resources effectively to ensure expenditures support service marketing strategies
Manage online reputation by responding to reviews with pre-approved templates
Monitor and manage inquiries through the company's contact form
Undertake individual tasks of a marketing plan as assigned
Qualification
Required
Bachelor's degree in marketing, communications, journalism or related field
1 or more years as a marketing coordinator or social media specialist or similar work experience required
1 or more years of experience with a demonstrable record of success increasing social media traffic and engagement required
1 or more years of experience partnering with social media influencers required
A portfolio or examples of previous social media campaigns
Extensive understanding of trends across multiple social media platforms
Must be able to create compelling online content through text, image, and video
Exceptional written and verbal communication skills
Strong time-management skills with ability to work independently and as part of a team
Ability to work remotely, and must reside in MA, NH, RI, NY, or FL
Benefits
Health, dental & vision
3 weeks paid vacation
11 Paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
Generous sick time including mental health days
401k retirement plan with up to 4% match
Voluntary short and long-term disability
Voluntary Life Insurance
Dependent care savings account
Longevity award - Monetary bonus and a vacation day annually
Company provided laptop and cell phone
Opportunity for professional growth
Personal cell phone discount