Channel Impact · 2 days ago
Partner Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expChannel Impact is a channel specialty firm that helps companies achieve route-to-market success through partnering. They are seeking an experienced Partner Marketing Manager to plan and execute partner-focused marketing initiatives that drive engagement and joint go-to-market success.
Information Technology
Responsibilities
Manage a set of named partners to develop their co-marketing plan
Work directly with the partner to understand their business goals and focus
Mange the MDF that is available to achieve the business outcomes of the co-marketing plan
Execute the co-marketing plan in coordination with the Partner’s marketing team
Help the partner to develop their campaigns and supporting activities. Some of the activities will be customer facing
Manage co-partner hosted events and digital marketing efforts. Manage sponsoring Partner's events
Plan and execute partner marketing initiatives, including partner events, field activations, webinars, and joint campaigns
Manage partner events end-to-end, including logistics, vendors, budgets, timelines, and post-event reporting
Support MDF and co-marketing programs, including campaign planning, execution, and performance tracking
Collaborate closely with Partner, Sales, and Marketing teams to align partner initiatives with GTM priorities
Develop and maintain partner-facing marketing assets such as presentations, event kits, and campaign toolkits
Track and report on partner marketing performance, including engagement, pipeline influence, and ROI
Serve as a primary point of contact for marketing-related partner requests, ensuring timely and polished delivery
Qualification
Required
5–7+ years of experience in partner marketing experience for a small-to-midsize high-tech company
Experience directly managing a named set of partners to develop and execute co-marketing plans
Demonstrated track record of working with partners that focus on the Enterprise
Experienced working with GSIs
Excellent at both strategy and end-to-end execution
Highly organized, detail-oriented, and able to manage multiple priorities with minimal oversight
Strong communication and stakeholder management skills
Experience working cross-functionally with Sales, Partnerships, and Marketing teams
Strong project management and reporting skills
Experience working in fast-paced, high-growth SaaS environments
Preferred
Global experience is a strong plus
Proven experience managing partner events and joint GTM initiatives
Strong understanding of partner ecosystems, channel marketing, and MDF programs
Company
Channel Impact
Channel Impact is an expert in solving any of your channel challenges.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dan Nacrelli
Partner Marketing Manager
Danielle Manza-Marzarella
Partner Support Specialist
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