Mito Red Light · 6 days ago
Director of Marketing And Business Development
Scottsdale, AZ
Full-time
Onsite
Director/Executive
7+ years expMito Red Light is the global leader in red light therapy, aiming to optimize health and wellness through innovative light therapy devices. They are seeking a Director of Marketing to lead and professionalize their marketing function, driving growth and brand direction while collaborating closely with the CEO and executive leadership.
ElectronicsFitnessManufacturingWellness
Responsibilities
Own and lead the entire marketing department, setting strategy, priorities, and performance standards
Build and execute an integrated omnichannel marketing strategy across DTC (Shopify), Amazon, affiliates, influencers, partnerships, PR, and retail
Establish clear KPIs, reporting systems, and accountability across all marketing initiatives
Own the marketing P&L, budget allocation, forecasting, and ROI analysis
Lead and scale our affiliate and influencer ecosystem, including recruitment, performance management, content strategy, and payout optimization
Develop and manage brand partnerships and strategic collaborations that drive measurable revenue and brand equity
Oversee trade shows, live events, and experiential marketing—from strategy through execution and ROI analysis
Own full-funnel paid acquisition across Meta, Google, YouTube, TikTok, Bing, and Amazon Ads
Drive conversion rate optimization (CRO) across Shopify through A/B testing, funnel analysis, and UX improvements
Lead SEO strategy (technical, content, and on-page) to build long-term, category-defining organic traffic
Build and maintain dashboards tracking CAC, ROAS, LTV, attribution, cohort performance, and channel efficiency
Implement and manage attribution using GA4, Triple Whale, PMax, and related tools
Operate as a data-first marketer—decisions are driven by numbers, testing, and measurable outcomes
Translate complex performance data into clear insights and action plans for leadership
Leverage AI tools for creative testing, audience segmentation, forecasting, and marketing automation
Continuously improve reporting clarity so leadership has full visibility into what is working and why
Own brand positioning and storytelling across all channels
Oversee creative direction for video, photography, ads, influencer content, and product launches
Ensure all marketing aligns with our science-first, credibility-driven brand standards
Lead, mentor, and develop a high-performance internal team and external agency partners
Create a culture of high standards, ownership, and continuous improvement
Be willing to step in personally—reviewing creative, analyzing data, writing copy, or closing gaps when needed
Qualification
Required
7–10+ years of marketing experience, with 3+ years leading marketing at a DTC or eCommerce brand
Proven experience scaling revenue in the $10M–$50M+ range
Demonstrated success across affiliate marketing, influencer programs, partnerships, paid media, and SEO
Deep comfort with analytics and performance data; this role requires daily interaction with metrics
Hands-on experience with Shopify, GA4, Meta Ads, Google Ads, Amazon Ads, Klaviyo, Impact, Triple Whale, SEMrush, or similar tools
Experience leveraging AI tools to accelerate marketing performance and scale
Strong leadership, communication, and cross-functional collaboration skills
Benefits
Generous compensation
Highly competitive compensation package that rewards performance, impact, and ownership
Company
Mito Red Light
Mito Red Light specializes in the development of red light therapy wellness products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Scott Chaverri
Founder, CEO
Recent News
2026-01-11
Company data provided by crunchbase