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PartsSource Inc. · 9 hours ago

Marketing Operations Leader

Hoffman Estates, IL

Full-time

Hybrid

Mid Level

4+ years exp

PartsSource Inc. is a leading technology and software platform for managing mission-critical healthcare equipment. The Marketing Operations Leader is responsible for the administration of marketing technology, ensuring high-quality marketing execution, and optimizing campaigns across various channels.

Medical DeviceSoftware

Growth Opportunities

Responsibilities

Own day-to-day administration of HubSpot, including campaigns, workflows, lists, lifecycle stages, and properties

Manage system configuration, permissions, documentation, and change management

Partner with the GTM Engineer on enhancements and integrations, ensuring designs are executed accurately

Monitor system performance and proactively resolve issues before they impact execution

Support execution of demand, lifecycle, and account-based marketing campaigns across channels

Enable automated A/B testing across messaging, offers, timing, and channel mix

Train marketers on test design, execution, and interpretation within HubSpot and related tools

Translate results into actionable recommendations that improve conversion and engagement

Perform quality assurance prior to launches to prevent data or workflow issues

Own operational implementation of lead scoring and marketing intent models

Support evolution from MQL-centric scoring to account and buying group coverage models

Operationalize engagement-based and intent-driven workflows aligned to ABM strategies

Partner with Marketing, Sales, and RevOps to ensure scoring models are understood and trusted

Enforce campaign taxonomy, UTM standards, and data entry conventions

Monitor data quality and flag issues that impact reporting or downstream use

Coordinate with the GTM Data Engineer on schema changes and data requirements

Maintain documentation, runbooks, and process standards

Train marketing teams on tools, workflows, and best practices

Serve as first point of contact for marketing system troubleshooting

Identify automation opportunities to reduce manual effort

Partner with IT, Security, and Data teams to ensure scalable, compliant systems

Qualification

HubSpot administrationB2B marketing funnelsLead scoring implementation6sense experienceAdTech toolsAccount-based marketingData governanceTrainingEnablementContinuous improvementCross-functional collaboration

Required

4+ years of experience in Marketing Operations, Marketing Systems, or a related role

Hands-on administration experience with HubSpot; experience with 6sense and AdTech tools required

Strong understanding of B2B marketing funnels and lifecycle management

Experience operationalizing lead scoring, intent signals, and account-level engagement metrics

Proven ability to work cross-functionally with Marketing, RevOps, Sales Ops, and Data teams

Preferred

Experience supporting demand generation and ABM workflows

Familiarity with AI/ML use cases in GTM operations and automation

Knowledge of B2B SaaS commercial operations and performance metrics

Benefits

Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)

Career and professional development through training, coaching and new experiences.

Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.

Inclusive and diverse community of passionate professionals learning and growing together.