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PartsSource Inc. · 1 day ago

Head of Demand Generation

Hoffman Estates, IL

Full-time

Hybrid

Director/Executive

8+ years exp

PartsSource Inc. is a leading technology and software platform for managing mission-critical healthcare equipment. The Senior Director, B2B Enterprise Demand Generation, is responsible for owning enterprise demand and pipeline outcomes, building a scalable demand engine, and collaborating closely with Sales, RevOps, and Product Marketing to achieve measurable revenue outcomes.

Medical DeviceSoftware

Growth Opportunities

Responsibilities

Own enterprise demand goals and quarterly pipeline targets across segments and GTM motions

Build segment demand plans with defined audiences, offers, conversion goals, and budgets

Lead operating rhythms including pipeline reviews, performance readouts, and optimization decisions

Partner with Sales and RevOps on forecasting, coverage models, and performance gaps

Lead ABM strategy across priority enterprise accounts including tiering, buying group mapping, and intent triggers

Use 6sense or similar platforms to identify in-market accounts and orchestrate integrated digital and field plays

Shift demand measurement from individual leads to account coverage and buying group engagement depth

Drive meeting creation and opportunity acceleration through coordinated account engagement

Define end-to-end campaign architecture across web, email, paid media, events, SDR workflows, and partners

Ensure digital, field, and lifecycle programs operate as one integrated motion tied to account plans

Establish and optimize conversion paths for priority offers across enterprise segments

Improve conversion rates through testing, learning, and performance optimization

Own performance and governance of marketing automation and CRM systems supporting enterprise demand

Set standards for lifecycle stages, scoring, routing, taxonomy, consent, and database health

Partner with Marketing Ops, RevOps, and IT on integrations, data flows, and system reliability

Build attribution and reporting credibility across Sales and Finance with closed-loop measurement

Lead and develop teams across demand, field marketing, digital, and Marketing Operations

Partner with Product Marketing to translate positioning into proof-led demand narratives

Align with Sales leadership on account priorities, engagement models, and meeting goals

Coordinate budget, resources, and channel investments to maximize pipeline yield and efficiency

Qualification

B2B demand generationEnterprise ABM strategyMarketing automationCRM systemsAttribution reportingPipeline managementHealthcare experienceData-informed decision makingLeadershipCollaborationCommunication

Required

8–10 years of B2B demand generation experience, including 5+ years leading enterprise teams

Deep expertise in enterprise ABM strategy and execution (6sense or similar platforms)

Strong command of modern marketing automation and CRM ecosystems (Marketo or HubSpot)

Proven experience building attribution and closed-loop reporting tied to pipeline and revenue

Track record of partnering with Sales and RevOps to improve pipeline quality and velocity

Preferred

Healthcare, healthcare IT, or regulated B2B experience

Benefits

Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)

Career and professional development through training, coaching and new experiences.

Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.

Inclusive and diverse community of passionate professionals learning and growing together.