Community Boost · 2 days ago
Integrated Marketing Strategist
United States
Full-time
Remote
Senior Level
5+ years expCommunity Boost is seeking an Integrated Marketing Strategist to shape and oversee cross-channel marketing strategies that align with business and brand objectives. The role involves developing holistic marketing plans, collaborating with various teams, and ensuring integrated campaigns deliver measurable impact.
AdvertisingEmail MarketingSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Develop holistic marketing plans that cover the full funnel (awareness → consideration → conversion → retention), identifying how each channel (paid social, search, programmatic, CRM/email, content, partnerships) plays its role
Collaborate with account leadership, channel leads, creative teams and analytics to translate business goals into media strategies, creative briefs and test road-maps
Define and track key performance indicators (KPIs) across channels, build a shared KPI glossary, reconcile source data, ensure measurement integrity
Use data and insights to identify opportunities, optimize media mix and budget allocation, drive performance improvements across channels
Lead scenario modeling or attribution-thinking (where scale permits) — e.g., forecasting spend to outcome, building cross-channel journey maps
Manage the governance around integrated campaigns — ensuring timing, messaging, creative consistency, brand voice alignment and operational smoothness
Produce regular client-facing and internal reports/insights that clearly articulate what’s working, what’s not, and what we’re doing next
Serve as a strategic advisor to clients (or internal clients) — helping them understand how marketing investments ladder up to organizational outcomes (revenue, donations, awareness, retention)
Stay current with marketing technology, data/analytics advancements, channel innovations and best practices — and bring those insights into the planning process
Qualification
Required
Bachelor's degree in Marketing, Communications, Business or related
Typically 5-10 years of experience in integrated marketing, or performance strategy across multiple channels (agency or brand-side)
Proven track record of developing and managing multi-channel marketing campaigns that delivered measurable outcomes
Strong analytical mindset — ability to interpret data, build models, reconcile across sources, and derive strategic recommendations rather than purely descriptive reports
Experience with media (paid and owned), CRM/email, programmatic, search, content and social (either directly or through collaboration)
Excellent communication and presentation skills — able to translate complex strategy and data into compelling narratives for senior stakeholders
Strong project and stakeholder management skills — able to coordinate multiple channels, teams, timelines, and budgets
Ability to think conceptually and strategically, while also overseeing tactical execution details
Preferred
Masters preferred in some senior roles
Familiarity with modern marketing technology (ad platforms, analytics tools, CRM systems, attribution frameworks) is highly desirable
For nonprofit or mission-driven organizations: an understanding of donor/customer lifecycle, engagement metrics, awareness vs. conversion dynamics is a plus
Company
Community Boost
Community Boost offers web design, web development, email marketing, SEO, and social media marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Cameron Ripley
CEO
Vidal "The Shark CFO" Espinosa Avendaño
Chief Financial Officer
Company data provided by crunchbase