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Posture Interactive · 12 hours ago

Social Media Strategist

Scranton, PA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Posture Interactive is seeking a Social Media Strategist who excels in storytelling and strategic content execution. The role involves leading social media strategy and managing content across various platforms while collaborating with teams to create engaging content that builds community.

Customer ServiceDigital MarketingInternet

Responsibilities

Own day-to-day social media strategy, planning, and execution for Posture and client brands

Collaborate with designers, strategists, and developers to bring social content to life in a way that’s visually and digitally cohesive

Build and manage multi-channel content calendars that align with audience goals, seasonal opportunities, and strategic campaigns

Create platform-specific content — including posts, captions, videos, stories, and reels — that drive engagement and build community

Recommend content types and formats based on audience behavior, platform trends, and client objectives

Capture content at live events (photos, videos, interviews) and translate it into real-time or future-ready posts

Write and edit a variety of content beyond social — including blog posts, emails, brand messaging, and campaign copy

Stay sharp on social trends, tools, and algorithm shifts — and proactively apply insights to your work

Support paid campaigns with ad copywriting and content recommendations

Track performance across platforms and translate metrics into insights that help evolve our approach

Qualification

Social media strategyContent creationCopywritingSEO best practicesClient communicationContent calendar managementVideo editingTrend analysis

Required

4–6+ years in social media strategy, content marketing, journalism, or a related field

A strategic thinker with a storyteller's soul — you know how to craft a message that matters

A social media native who understands what works (and what doesn't) on platforms like Instagram, LinkedIn, Facebook, and TikTok

A confident communicator who can work directly with clients and internal teams alike

A clear, compelling writer with sharp instincts for voice, tone, and clarity

A flexible creator who's just as comfortable drafting a blog post as editing a phone-shot video

A planner with the chops to juggle content calendars, timelines, and trends

A self-starter who thrives in fast-moving environments and can adapt on the fly

Own day-to-day social media strategy, planning, and execution for Posture and client brands

Collaborate with designers, strategists, and developers to bring social content to life in a way that's visually and digitally cohesive