Tillster · 2 weeks ago
Senior Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$125K/yr - $150K/yr
5+ years expTillster is seeking a strategic, data-driven Senior Demand Generation Manager to own full-funnel demand creation. The role involves architecting and executing multi-channel campaigns, driving ABM strategy, and optimizing lifecycle programs to accelerate pipeline and revenue.
E-CommerceEnterprise SoftwareMobile Payments
No H1B
Responsibilities
Build, launch, and optimize integrated marketing campaigns that generate qualified leads and support enterprise pipeline goals
Develop multi-channel programs, including events, webinars, ABM, outbound sequences, digital advertising, and content syndication, to drive engagement and conversion
Partner closely with Sales to align campaigns with target accounts, opportunity stages, and revenue objectives
Manage agencies and channel partners to ensure coordinated execution and measurable impact
Work closely with Sales leadership to define, maintain, and evolve rules of engagement, including lead routing logic, qualification criteria, MQL/SQL definitions, and follow-up expectations
Collaborate with SDR/BDR teams to ensure clean, timely, and actionable handoffs that increase speed to lead, response rates, and conversion
Maintain shared dashboards and communication rhythms to ensure Marketing and Sales are aligned on priorities, pipeline progression, and account engagement
Diagnose gaps in the marketing/sales/revenue flow and implement improvements across process, tooling, and messaging
Own 1:Many and 1:Few ABM strategy, including segmentation, outreach orchestration, personalization, and measurement
Maintain real-time visibility into account lists (cold/warm/hot), opportunity status, buying committees, and behavioral signals
Identify themes and insights from active opportunities and use them to shape messaging, offers, and campaign direction
Design and operate nurture journeys that move prospects from awareness to MQL to SQL, and support customer re-engagement and expansion
Build persona-based and stage-based lifecycle programs that improve relevance, accelerate sales cycles, and boost conversion rates
Continuously refine nurture paths through A/B testing, scoring improvements, workflow optimization, and behavioral insights
Serve as a hands-on expert in HubSpot (or similar marketing automation platforms), owning campaign setup, workflows, nurture logic, scoring models, email operations, and reporting
Ensure flawless data hygiene, lead routing, attribution, and automation across MAP platforms and Salesforce
Partner with Revenue Operations on lead flow, routing rules, field mappings, and campaign influence models
Manage email marketing, segmentation, list building, and deliverability best practices
Own weekly reporting on campaign performance, funnel health, and ROI; translate insights into strategic recommendations
Experiment aggressively, optimizing channels, creative, audience targeting, and spend to improve lead quality and cost efficiency
Deliver dashboards and insights to key stakeholders across Marketing, Sales, and the executive team
Collaborate with content, creative, and field marketing teams to bring campaigns to life
Introduce operational improvements to scale demand generation efforts efficiently
Perform other responsibilities as required
Qualification
Required
5+ years in B2B SaaS enterprise demand generation, with demonstrated impact on pipeline and revenue
Strong background in lifecycle marketing and multistage nurture programs
Hands-on, advanced expertise with HubSpot, Pardot, or Marketo, and deep experience working in Salesforce
Strong understanding of rules of engagement, lead qualification, routing, and sales handoff processes
Creative and analytical thinker who develops campaigns that stand out, and knows how to measure success
Excellent copywriting and the ability to simplify complex technology for enterprise buyers
Experience guiding paid media strategy and managing agency partners
Bachelor's degree in Marketing, Business, Communications, English, or related field
Preferred
Must reside in the United States but prefer West Coast Southern California or San Diego
Local Candidates Strongly Preferred
Benefits
Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan.
Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits.
Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services.
Holidays: The company observes ten (10) paid holidays per calendar year.
Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years.
Eligible part-time employees earn pro-rated PTO.
Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan.
Education, Learning & Development: We offer college tuition and education assistance programs; Udemy Learning courses; and ongoing learning and development opportunities.
Company
Tillster
Global leader in digitally based customer engagement, loyalty & self-service ordering for QSR, fast casual & casual dining industries
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$33.71M2010-03-12Series Unknown· $14.46M
2006-11-09Series D
2004-09-07Series C· $12.5M
Leadership Team
Perscilla Faily
CEO
H
Hope Neiman
Chief Marketing Officer
Recent News
2024-10-24
Company data provided by crunchbase