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Merchology · 7 hours ago

SEO / GEO Specialist

Plymouth, MN

Full-time

Hybrid

Entry Level

$50K/yr - $58K/yr

1+ years exp

Merchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise. They are seeking an SEO & GEO Specialist to join their marketing team, responsible for driving growth and maximizing revenue opportunities for their Ecommerce platform through SEO and GEO best practices.

FashionProduct DesignRetail

Responsibilities

Implement technical and on-page SEO best practices (ex. Crawlability, canonicalization, information architecture such as headings, tables, schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines

Partner with Content and Ecommerce teams to optimize web content through copy updates, webpage creation, site organization, and information architecture (headings, tables, anchors) that site users and LLMs can scan

Work closely with Ecommerce and Product Strategy teams to ensure products are optimized for search and online shopping experiences

Partner with Ecommerce and Dev teams to monitor site health, identify technical issues, and implement solutions to ensure optimal website performance

Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance via analytics tools (e.g.. GA4, GSC, Looker Studio, SemrushOne, Graphite)

Conduct traditional keyword research as well as question/intent research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations

Stay informed and educate internal stakeholders about the latest SEO/GEO trends and best practices

Collaborate with Product, Ecommerce, and Marketing team members to align optimization strategies with broader business objectives, as well as ensure a seamless user experience

Qualification

SEO best practicesGEO best practicesEcommerce platformsAnalytical skillsHTML codingWritten communicationVerbal communicationDetail-orientedCreative problem solving

Required

Bachelor's degree in marketing, business, or related field

1+ years of experience with ecommerce, digital marketing, or related roles

Strong analytical skills with the ability to interpret data, draw actionable insights, and develop strategic recommendations

Familiarity with e-commerce platforms (e.g. Shopify, Magento, Wordpress) and analytic tools (e.g. GA4)

Basic familiarity with HTML coding to support content optimization and technical SEO tasks

Solid understanding of SEO/GEO principles and best practices

Excellent written and verbal communication skills, with the ability to articulate complex ideas and collaborate effectively with cross-functional teams

Detail-oriented, metrics-driven mindset with a passion for delivering exceptional customer experiences

Ability to thrive in a fast-paced, collaborative environment and adapt to new trends and technologies in SEO/GEO and digital marketing

Enthusiastic self-starter with a creative approach to problem solving