US Tech Solutions · 5 months ago
Product Marketing Manager – Customer Acquisition & Retention (Subscriptions)
Mountain View, CA
Full-time
Hybrid
Mid, Senior LevelUS Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a dynamic Product Marketing Manager with expertise in subscription-driven businesses to lead marketing strategies focused on customer acquisition, engagement, retention, and revenue growth. The role involves collaboration with cross-functional teams to design pricing and promotional strategies and enhance customer loyalty.
Information Technology
Responsibilities
Drive customer acquisition, engagement, retention, and win-back strategies for subscription products
Leverage competitive insights and content strategies to enhance subscription stickiness and revenue growth
Monitor lifecycle metrics (churn, ARPU, LTV, conversions) and translate insights into actionable marketing strategies
Partner with cross-functional teams to develop pricing, packaging, promotions, and personalized campaigns
Execute targeted lifecycle marketing and automation flows to boost trial-to-paid conversions and customer loyalty
Serve as a subject matter expert on product(s) and features across teams, providing input into product development, market analysis, and industry trends
Validate market size and opportunities (e.g., active users, revenue, growth, profit) and collaborate with teams to build supporting rationales, hypotheses, and visions
Understand the product and target audience; develop positioning, go-to-market strategies, and messaging for new products and features
Drive brand positioning, value propositions, and messaging strategy using user insights, adapting communication to align with product goals and voice
Evaluate and analyze campaign performance, optimize strategies, and identify the best channels for reaching and engaging users
Qualification
Required
Proven experience in marketing for subscription-based businesses (e.g., OTT, streaming, SaaS, or membership platforms)
Strong understanding of subscription KPIs (CAC, LTV, churn, ARPU, trial-to-paid conversion, etc.) with experience applying them in campaign design
Hands-on experience with marketing automation platforms and lifecycle marketing for subscription products
Demonstrated success in building data-driven personalization strategies to improve engagement and retention
Experience collaborating with product, growth, and analytics teams in subscription-driven organizations
Knowledge of consumer psychology in subscription adoption and renewal
Ability to identify and capitalize on opportunities in tiered pricing, bundles, free trials, and promotional models
Familiarity with A/B testing and experimentation frameworks to optimize subscription funnels
Strong awareness of global subscription leaders (e.g., Netflix, Spotify, Apple Music, Amazon Prime)
BS/BA degree or equivalent work experience
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
Founded in 2000
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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