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Alguna · 5 hours ago

Content Editor

United States

Full-time

Remote

Mid Level

$50K/yr - $80K/yr

3+ years exp

Alguna is an early-stage start-up seeking a Content Editor who excels in transforming ambiguous ideas into polished content. The role involves defining the company's positioning, collaborating on go-to-market strategies, and leading content strategy across various marketing channels.

B2BBillingSaaSSoftware

Responsibilities

Own positioning (and keep it honest): Define what Alguna is, who it’s for, and why it wins—then keep it consistent across everything we ship

Partner with founders + GTM: Collaborate closely on go-to-market strategy and execute campaigns end-to-end

Run campaigns (the hands-on kind): From concept → creative → launch → measurement → iteration. If a landing page headline is underperforming, you’ll change it today, not next quarter

Know the market: Understand the competitive landscape, talk to customers, track trends, and turn insights into better messaging and strategy

Lead content strategy: Own content direction and execution across product marketing (launches, case studies, web, email, sales collateral), working with the team as needed

Find and scale channels: Identify, test, and optimize channels like content, social, SEO, email, partnerships, and whatever else works. Keep what performs, kill what doesn’t

Own the AI content engine: Research, edit and publish TOFU‑to‑BOFU content that attracts and converts our target buyers – from product pages to comparison guides to thought leadership

Optimize for search and AI visibility: Ensure content is technically sound (SEO basics like on‑page, metadata, internal linking) and structured for generative search (citations, Q&A formats)

Refresh and improve existing content: Keep our library current and high‑performing; run tests and make updates based on data

Manage AI‑assisted workflows: Source and brief AI copywriting tools for first drafts; edit their output into opinionated, human‑quality copy

Collaborate across the business: Work with product marketing, growth, RevOps and design to ship content that supports launches and demand‑gen campaigns

Off‑site visibility: Contribute to guest posts, directories, Reddit AMAs and other off‑site initiatives to build backlinks and brand authority