Associate Athletic Director, Sales & Fanbase Growth jobs in United States
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Inside Higher Ed · 2 days ago

Associate Athletic Director, Sales & Fanbase Growth

positionWinston-Salem, NC
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

Inside Higher Ed is seeking an Associate Athletic Director for Sales & Fanbase Growth who will drive ticket revenue for Wake Forest Athletics, primarily for football and men's basketball. This role involves strategic marketing and sales planning, budget oversight, and collaboration with various stakeholders to enhance fan engagement.

Digital MediaEducationHigher EducationJournalismRecruiting
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Responsibilities

Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports, with an emphasis on football and men’s basketball, including pricing strategies, renewals, and new business development including alumni, parents, faculty and staff, local businesses, and Triad-region general public
Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies
Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives
Manage the advertising budget and planning, including paid, trade and owned media assets and, in partnership with athletics communications and creative and university marketing and communications, develop all ticket sales creative collateral assets
Supervision of outbound ticket sales staff, ticket services staff (including revenue tracking and reporting), fan data and analytics strategies (including fan survey collection and reporting), and integrated digital marketing
Lead development of ticket-holder communications strategies including sales timelines and distribution of important event information
Ensure strong financial controls and procedures for all ticket operations sales, payment collections, and revenue deposits and reporting
Partner with athletics development, campus foundation, and other key stakeholders for alumni and donor communications including annual seat rights program, priority ticket and parking access, special events (i.e., Homecoming, Family Weekend, postseason, etc.)
Liaison to fan engagement partners, i.e. RevelXP, Paciolan, Tickets 4 Less, etc
Perform other duties as assigned

Qualification

Ticket sales experienceMarketing strategiesData analyticsBudget managementStaff supervisionBachelor’s DegreeFan engagementCommunication skillsCollaboration

Required

Bachelor's Degree
5+ years of full-time experience in ticket sales in college athletics or professional sports

Preferred

Power 4 experience

Company

Inside Higher Ed

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Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
dateFounded in 2004
location
Washington, District of Columbia, USA
people-size51-200 employees
web-link
https://www.insidehighered.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2022-01-10Acquired
2006-08-31Series Unknown

Leadership Team

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Stephanie Shweiki
Director, Foundation Partnerships
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