Inside Higher Ed · 1 week ago
Director of Athletics Revenue Strategy
Storrs Mansfield, CT
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe University of Connecticut is seeking a Director of Athletics Revenue Strategy to lead data-driven initiatives that support decision-making for the athletics department. This role involves analyzing data related to ticket sales, donor behavior, and revenue projections to enhance financial strategies and optimize revenue generation.
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Responsibilities
Analyze the behaviors of season ticket holders and donors to inform sales strategies, including adoption rates, renewal rates, and donation trends
Study sales trends to guide the build-out of season ticket prices, single game prices, and other various packages
Assist in the review of secondary market trends
Conduct a regular price-level analysis of all venues to inform appropriate price adjustments
Dynamic pricing opportunities
Forecast short-term and long-term revenue projections, including, but not limited to, ticket sales, seat donation revenue, and other philanthropic fundraising models
Drive Ancillary Revenue strategies and coordinate the overall execution of strategies
Develop a strategy centered on Artificial Intelligence that focuses on enhancing revenue strategy efficiencies
Continuously track year-to-date sales progress to inform midyear progress towards budget and sales goals
Review and understand the department finances and overall budget
Analyze department financial data to identify opportunities for spending adjustments and efficiencies
Analyze budgeting trends to create long-term budget projects
Review and analyze athletics scholarships, including producing reports that show scholarship costs with the consideration of other sources of aid, etc
Review management of internal inventory holds as event dates approach
Comprehensively analyze complementary tickets in an effort to cut opportunity costs at all events
Research the sales strategies of peers to provide best practices to our external team
Establish revenue cohorts where applicable to effectively track on sport specific revenue generation at a granular level
Analyze advertising ROI where applicable to better align resources
Participate in timelining exercises based on strategic data to best align timelines with maximizing revenue opportunity
Analyze historical data to inform and project demand related to special athletic events such as postseason and neutral site contests
Assist where appropriate in data-centric inventory management for such events
Analyze geographic donor and ticket-related data to best determine the opportunity for revenue growth
Analyze resale data to evaluate opportunities to harness the overall market
Utilize buyer data as sales/fundraising leads
Qualification
Required
Bachelor's degree in business or a related field
Five years of related full-time experience in collegiate athletics, with at least two years of being a key contributor of revenue strategy/external strategy efforts
Demonstrated ability to manage donor relations, ticketing operations, and financial forecasting
Manage forecasting, projections and initiatives to grow athletic revenues
Demonstrated experience with donor management and ticketing systems such as Paciolan
Experience collaborating across athletic, foundation, and business units
Demonstrated communication and collaboration skills with donors, alumni, and internal stakeholders
Preferred
Master's degree in business administration, sports management, or a related field
More than five years of full‑time experience in collegiate athletics with demonstrated career progression
Exposure to revenue forecasting and creation of new ancillary revenue streams
Ability to support strategic initiatives that align with athletic department revenue goals
Experience developing operational efficiencies within athletics fundraising and ticketing infrastructure
Experience in a fundraising office
Previous experience involved in overall athletic department revenue strategies
Benefits
Employee and dependent tuition waivers at UConn
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
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