Rawhide Youth Services · 1 week ago
Director of Marketing & Communication
New London, WI 54961
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expRawhide Youth Services is seeking a Director of Marketing & Communications to lead the organization’s brand, voice, and visibility through a strategic marketing and communications approach. This role is responsible for developing and executing comprehensive strategies that enhance reputation, increase engagement, and drive measurable results in fundraising and community impact.
ConsultingHealth CareNon ProfitTherapeutics
Responsibilities
Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals
Serve as a member of the leadership team and strategic advisor to executive leadership on brand, reputation, and positioning
Establish, protect, and evolve brand voice, messaging, and visual identity
Oversee major campaigns and ensure consistent messaging across all channels
Use data, analytics, and insights to evaluate performance and guide decisions
Lead annual marketing and communications planning and campaign prioritization
Align marketing initiatives with fundraising, awareness, and organizational priorities
Advise executive leadership on messaging, positioning, and reputational considerations
Lead, coach, and develop a high-performing marketing and communications team
Set clear priorities, roles, and performance expectations
Foster collaboration, accountability, and creative excellence
Oversee all major campaigns, including fundraising, awareness, and brand initiatives
Approve key messaging, creative direction, and storytelling
Ensure cohesive communication across email, web, social media, print, and media channels
Manage public relations and external communications
Serve as the lead on sensitive, high-visibility, or crisis communications
Protect and enhance the organization’s public image and credibility
Oversee digital marketing strategy, including website, email, social media, and online campaigns
Monitor analytics and reporting to demonstrate return on investment and impact
Continuously optimize engagement, reach, and conversion
Manage the marketing and communications budget
Oversee agencies, consultants, and external vendors to ensure quality and alignment
Completing required trainings
Attending educational workshops
Reviewing professional publications
Participating in professional societies
Training and coaching support staff
Establishing staff goals, monitoring progress, and providing feedback
Appraising job results
Complying with the Rawhide standard of conduct
Setting an example, in words and actions, that is consistent with the values and beliefs of Rawhide
Performing other duties as directed or assigned by supervisor
Qualification
Required
Minimum of 5 years of experience in marketing, communications, or brand leadership
Proven experience leading teams and managing multi-channel campaigns
Strong background in storytelling, content strategy, and brand management
Experience collaborating with executive leadership and cross-functional stakeholders
Data-driven mindset with strong analytical and decision-making skills
Excellent written and verbal communication skills
Preferred
Experience in nonprofit, fundraising, or mission-driven organizations
Benefits
Competitive Pay
Medical, Dental & Vision Insurance
Competitive 401k plan
10 paid Holidays
PTO, VTO, Wellness Day, & Floating Holiday
5 Weeks Paid Sabbatical Leave
Onsite Café (New London)
Tuition Reimbursement
Nature Trails/Waterfront on 600+ acres (New London)
Onsite Fitness Center and Gymnasium (New London)
Employee Assistance Program (EAP)
Jury Duty Leave
Bereavement Leave
Paid Benefits for Birth or Adoption
Company
Rawhide Youth Services
Rawhide Youth Services provides residential care, youth counselling, and occupational and equine therapy services for individuals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alan Loux
President and Chief Executive Officer
Recent News
Company data provided by crunchbase