Pneumatic and Hydraulic Company · 9 hours ago
Digital Marketing Specialist
Houston, TX
Full-time
Onsite
Senior Level
5+ years expPneumatic and Hydraulic Company is part of a portfolio of energy integration companies, and they are seeking a Digital Marketing Specialist to enhance their digital strategy. The role involves coordinating digital marketing efforts across multiple companies, ensuring effective online presence and alignment with marketing goals.
Industrial AutomationManufacturingProductivity ToolsSupply Chain Management
Responsibilities
Collaborate cross-functionally with marketing, sales, IT and management teams to develop and execute on digital deliverables that align with goals
Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement
Monitor, analyze and report on leads generated from marketing channels
Serve as liaison with agency partners to ensure strategic alignment in development, implementation and measurement of SEO, PPC and programmatic advertising, landing pages, website updates and performance analysis
Leverage data from various touchpoints - including email and social media marketing (organic and paid), Google Ads and more - for performance measurement and future decision making
Understand target audiences across each company and tailor strategies accordingly
Monitor results of campaigns to measure performance and adjust as needed
Review and analyze all digital materials to ensure proper branding and quality control
Assist in maintaining standards for digital assets, including but not limited to: templates, storage, naming conventions
Some assistance with planning and hosting virtual marketing events
Conduct project, market research
Qualification
Required
Bachelor's degree in marketing, analytics, or related field (advertising, digital media, communications, etc.)
A minimum of 5 years in a full-time digital marketing position
Strong proficiency in industry-standard digital platforms like HubSpot/Salesforce or other CRM; ConstantContact/MailChimp or other email platforms
Proficient with WordPress CMS, including themes, plugins, and page builders
Familiarity with Google Analytics (GA4), Google Tag Manager, SEO tools (e.g., SEMrush, Moz, Yoast) and website performance testing tools
Understanding of social media platforms and strategies
High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus
Preferred
Agency or enterprise-setting experience
Experience with basic HTML/CSS
Experience working in Asana and Power BI
Proven experience via a portfolio
Company
Pneumatic and Hydraulic Company
Pneumatic and Hydraulic Company manufactures and supplies a wide range of pneumatics, hydraulics, filtration, and motion control products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ann Ledoux Hebert
CFO
Recent News
Company data provided by crunchbase