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The Dink Pickleball · 7 hours ago

Director of Marketing and Growth

United States

Full-time

Remote

Director/Executive

8+ years exp

The Dink Pickleball is the leading media and events brand in the fastest-growing sport in the world. The Director of Marketing and Growth will own the marketing and growth of The Dink’s digital ecosystem, developing and growing the brand while overseeing event marketing and managing strategic partnerships.

Information ServicesMedia and EntertainmentNewsPublishingSports

Responsibilities

Lead our marketing, content, and creative strategies to drive awareness, reach and development of The Dink brand

Spearhead content marketing strategies based on business objectives, audience engagement metrics and growth targets across newsletter, social, web, YouTube and podcasts

Create and deploy marketing campaigns, leverage data and analytics to optimize and iterate, and oversee execution to drive successful outcomes

Own growth across all channels, developing and deploying strategies to increase key metrics like subscribers, CTR, web visits, YouTube views, conversions and more

Oversee creative, copy and brand voice and tone across all content, projects and campaigns

Manage partnerships team and oversee the development and execution of high-performing media and event campaigns and integrations

Plan and manage campaign timelines, milestones, deliverables, and organization across multiple media channels

Qualification

Digital marketingContent marketingData-driven campaignsProject managementCreative strategyMarketing metricsWork under deadlinesExperience in sportsExperience in publishingVideo productionProblem solvingHands-on approach

Required

8+ years of experience in digital marketing, media and content

Previous experience in project management, with the ability to plan, delegate and ensure flawless execution of multiple projects simultaneously

Deep understanding of key marketing metrics and KPIs (CTR, CPC, open rate, engagement rate, CPA, ROAS, LTV, etc.) with a track record of crafting data-driven campaigns to hit targets

Proven experience leading the creation and production of innovative creative and high-performing copy

Ability to create and design assets and write high-performing copy when necessary

Someone who is scrappy, takes initiative, problem solves and doesn't hesitate to be hands-on when required

Demonstrated ability to operate under tight deadlines