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Lumenalta · 1 day ago

Martech Lead

United States

Full-time

Remote

Senior Level

$60K/yr - $146K/yr

Lumenalta operates at the intersection of marketing technology and software engineering, helping clients design and scale their digital ecosystems. The MarTech Lead will provide technical leadership and guidance across the client's marketing technology stack, ensuring clarity and momentum during transitions.

Artificial Intelligence (AI)Data Center AutomationData IntegrationData ManagementData StorageData VisualizationEnterprise SoftwareGenerative AISoftwareWeb Development

Work & Life Balance

Responsibilities

Act as the MarTech lead and primary technical advisor for the client engagement

Provide architectural oversight and guidance across the MarTech ecosystem, including:

Storyblok (governance, content modeling, best practices)

Segment or Tealium CDP

Broader marketing and analytics tooling (e.g., HubSpot, Iterable, Salesforce)

Lead and support engineers through:

Platform integrations and migrations

Data flow design, validation, and governance

Ensure marketing data is clean, secure, and reliably routed to enable personalization, analytics, and lead management

Partner with engineering and product teams to align MarTech solutions with broader platform architecture

Rebuild momentum and engagement within a team that has experienced frequent change

Step in hands-on when needed to:

Review implementations

Unblock complex technical challenges

Validate architectural decisions

Communicate clearly and confidently with both technical and non-technical stakeholders

Qualification

MarTech strategySegment CDPTealium CDPStoryblok governanceJavaScriptTypeScriptReactNode.jsHubSpot integrationSalesforce integrationIterable integrationTeam leadershipCommunication skills

Required

Proven experience in a MarTech Lead, Tech Lead, or senior advisory role

Deep working knowledge of Segment and/or Tealium CDP

Strong familiarity with Storyblok, particularly in an advisory or governance capacity

Solid technical foundation in modern web technologies (JavaScript/TypeScript, React, Node.js) — sufficient to: Review code and solutions, Challenge technical decisions

Experience integrating CDPs with platforms such as HubSpot, Iterable, Salesforce, or similar tools

Demonstrated ability to lead teams through high-pressure, high-change environments

Strong communication skills and comfort acting as a highly visible client-facing lead