Cove Surf Company Inc. · 6 hours ago
Director of Search, SEO & AI Visibility
United States
Full-time
Remote
Director/Executive
$120K/yr - $150K/yr
6+ years expCove Surf Company Inc. is a rapidly scaling direct-to-consumer apparel brand focused on enabling a lifestyle. The Director of Search, SEO & AI Visibility will own the SEO and organic search strategy, driving revenue and brand trust through improved visibility across search tools and community-driven platforms.
Apparel & Fashion
Responsibilities
Own Cove’s SEO and organic search strategy end to end
Drive rankings for high-intent commercial keywords tied directly to revenue
Optimize Cove’s visibility across AI-powered search tools and LLMs (e.g. how the brand is surfaced, referenced, and recommended)
Build content systems designed for both human users and AI ingestion
Develop and oversee earned media, PR, and brand mention strategies
Improve Cove’s presence on community-driven platforms (e.g. Reddit, forums, long-form discussions) in authentic, non-spammy ways
Partner with PR agencies, writers, and SEO vendors — while owning strategy internally
Track performance across Google rankings, AI visibility, organic revenue, and share-of-voice
Qualification
Required
6+ years of experience in SEO, search, or organic growth roles
Demonstrated success ranking competitive, non-branded keywords
Hands-on experience with AI search, LLM visibility, or generative search ecosystems
Strong understanding of how Google Search, AI Overviews, and modern discovery channels work
Experience leveraging PR, earned media, and brand mentions as growth levers
Comfortable operating in gray areas where best practices are still emerging
Strategic thinker who can execute, test, iterate, and scale what works
Preferred
Experience with DTC, consumer brands, or lifestyle products
Background working with Reddit, YouTube, podcasts, or long-form media
Experience building systems that compound over time rather than chasing short-term hacks
Company
Cove Surf Company Inc.
We started Cove with one goal in mind: to make a difference. Growing up in Southern California, most of our time was spent on or near the beach.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase