OSEA Malibu · 2 months ago
Vice President, Marketing
Los Angeles, California, United States
Full-time
Hybrid
Director/ExecutiveOSEA Malibu is seeking an experienced and strategic Vice President of Marketing to lead the brand into its next chapter of growth. This high-impact role involves setting the strategic direction for the company's marketing initiatives and executing it across various channels to elevate brand visibility and drive growth.
BeautyCosmeticsE-Commerce
Responsibilities
Define OSEA’s brand strategy and drive across all consumer touchpoints, including DTC, Retail, and our Skincare Studio
Develop marketing plans, calendar and powerful campaign ideas to support company goals, product launches, brand campaigns and seasonal events
Concept and oversee immersive brand experiences—from pop-ups to wellness events—that bring brand to life
Lead collaborations and partnerships that expand reach while reinforcing the brand’s mission and aesthetic
Build a brand-first culture in partnership with the founders
Act as a steward of the brand, ensuring consistent messaging, identity, and tone across all channels
Set the overarching strategic roadmap for brand marketing, aligning long-term vision with short-term priorities
Guide the brand marketing team including Social, PR, Product, Retail, Influencer, and Partnerships
Create and manage brand marketing budgets
Define and implement the company's strategic vision for global go-to-market and always-on strategies to build brand desirability and deliver sales
Oversee the formulation of marketing campaigns, guiding the identification of key tactics, the creation of supportive content, and the introduction of disruptive strategies that distinguish the brand in the marketplace
Own and orchestrate go-to-market planning across the organization. Spearhead initiatives that unite stakeholders through strategic collaboration, inclusive communication, and a shared sense of ownership
Ensure GTM strategies are holistic, integrated, and aligned across DTC, retail, and omnichannel campaigns
Serve as point person for launch planning, coordinating stakeholders, timelines, deliverables, and KPIs
Build systems and processes that enable teams to operate efficiently while executing at a high level
Lead development of a comprehensive social media strategy for go-to-market and always-on campaigns, driving brand engagement, audience growth, deeper creator relationships, cultural relevance, and engaging storytelling
Build an always-on community management framework that deepens consumer connection and responsiveness
Develop a robust influencer and ambassador strategy—from macro partnerships to micro/nano advocates
Build programs that amplify advocacy, drive organic UGC, and fuel brand trust
Measure impact through engagement, posts, reach and sentiment
Partner closely with our Creative Director to develop breakthrough creative that elevates the brand
Ensure creative assets and campaign storytelling are aligned to GTM strategy and brand vision
Collaborate across functions, Growth, Product Development, Ops, and Wholesale—to align marketing efforts with broader business goals
Provide strong brand direction and storytelling support to the Growth team for robust content and brand integrity across performance marketing channels
Lead the development of retail marketing strategy and go-to-market planning for our retail partners
Own the merchandising strategy and real life brand expression
Collaborate with Wholesale and PD teams to strengthen OSEA’s presence and performance at retail
Work with the CEO and Product Development to shape innovation strategy and product roadmap
Lead product positioning, storytelling, and consumer communication for launches and hero SKUs
Conduct and apply market, trend, and consumer insights to inform product strategy and storytelling
Build, lead, and inspire a high-performing brand marketing team
Create scalable campaign development processes that encourage collaboration between Brand and Growth teams
Foster a culture of creativity, excellence, and accountability
Qualification
Required
Experience in a senior marketing leadership role, preferably as a Vice President or similar position
Proven track record of developing and executing successful brand strategies and marketing initiatives
Strong understanding of go-to-market strategies and integrated marketing campaigns
Ability to lead cross-functional teams and collaborate effectively with various stakeholders
Excellent communication and storytelling skills
Experience in managing marketing budgets and resources
Strong analytical skills to measure and report on marketing performance
Experience in social media strategy and community management
Ability to create immersive brand experiences and partnerships
Experience in retail and channel marketing
Ability to inspire and lead a high-performing team
Preferred
Experience in the beauty or skincare industry
Familiarity with digital marketing and e-commerce strategies
Experience with influencer marketing and ambassador programs
Strong creative vision and ability to collaborate with creative teams
Experience in product marketing and innovation strategy
Company
OSEA Malibu
Clinically proven skincare from the sea 🌊🌊 Clean Beauty Since 1996 • Vegan & Cruelty Free
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
General AtlanticCAVU Consumer Partners
2025-09-16Private Equity
2021-06-24Series Unknown
Leadership Team
Erika Kussmann
CEO and Board Director
Jennifer Palmer
Founder, Chief Seaweed Officer
Recent News
Global Cosmetics News
2025-09-20
Venture Capital Firms
2025-09-18
Company data provided by crunchbase