GT's Living Foods · 6 days ago
Brand Manager, Marketing (Cocoyo)
LA Metro Area
Full-time
Hybrid
Mid Level
$110K/yr - $150K/yr
3+ years expGT’s Living Foods is a community passionate about creating a healthier, happier world and is seeking a Brand Manager to lead their health and wellness beverage portfolio. The role involves developing brand strategies, executing marketing campaigns, and driving consumer engagement while collaborating with various teams to enhance brand positioning and market performance.
Food and BeverageManufacturingRetail
Responsibilities
Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
Leverage market research and consumer insights to inform strategies and identify growth opportunities
Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed
Qualification
Required
3+ years in brand management or marketing within CPG (Exp. In Food & Bev or Health and Wellness industry)
Hands-on yogurt category expertise combined with premium brand management experience
Experience with premium-priced products in competitive categories, including an understanding of thin margins and high cost-of-goods dynamic
Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners
Bachelor's Degree in Marketing or related field (required)
Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen
Advanced MS PowerPoint and Excel skills
Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics
Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand
Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level
Thrives in a scrappy, fast-moving, and entrepreneurial environment
Project management skills and ability to meet deadlines
Detail oriented, passionate about doing the little things well
Knowledge of the retail landscape, especially the Natural channel
Deep understanding of the unique mindset of early adopters in the health and wellness space
Knowledge in the following areas: packaging, advertising, promotions, shopper marketing, and brick & mortar retailer landscape
Preferred
Prior experience managing a premium, highly nutritious consumer brand is strongly preferred
MBA (preferred)
Benefits
Health Insurance: Medical, Dental, Vision
401K with Matching
Discounts on the amazing GT’s product line
Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Others: food trucks every weekday, and quarterly employee appreciation events
Company
GT's Living Foods
GT’s Living Foods handcrafts living foods with active probiotics.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
GT Dave
Founder, CEO/CMO
Mark House
Chief Operating Officer
Recent News
Company data provided by crunchbase