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GT's Living Foods · 6 hours ago

Sr. Social Media Manager

LA Metro Area

Contract

Hybrid

Mid, Senior Level

$110K/yr - $140K/yr

7+ years exp

GT’s Living Foods is a community passionate about creating a healthier, happier world and is seeking a Senior Manager for Social Media and Influencer Marketing. This role is responsible for owning the organic content strategy and influencer ecosystem for SYNERGY Kombucha across various platforms, focusing on strategic storytelling and creative development.

Food and BeverageManufacturingRetail

Growth Opportunities

Responsibilities

Own SYNERGY’s organic content strategy across Instagram, TikTok, X, YouTube, Pinterest, and emerging platforms

Assist in shoots, creative planning, shot lists, and on set direction to bring SYNERGY’s visual identity and narrative to life

Concept and support development of evergreen education, fermentation storylines, taste focused content, cultural moments, and UGC style formats

Maintain the SYNERGY content calendar and ensure alignment with seasonal priorities and brand goals

Mentor junior team members on creative thinking, platform best practices, and content execution

Lead all influencer and ambassador efforts including sourcing, negotiations, contracts, creative direction, and performance tracking

Oversee gifting and PR mailers including send outs tied to seasonal campaigns and key brand moments

Direct and approve creator content to ensure alignment with SYNERGY’s values, tone, and product benefits

Support brand activations and creator content capture on site when needed

Partner closely with Brand, Creative, Paid Media, Retail, PR, and Analytics to support integrated campaigns and launches

Use insights and analytics to guide content decisions, creator selections, and campaign optimization

Support planning and execution of shoots, product storytelling, and strategic opportunities across platforms

Help improve workflow, content organization, and production efficiency across cross functional teams

Partner regularly with Unusual (creative agency) to review social content and ensure all brand expressions remain aligned with the overarching brand platform and creative direction

Perform other duties and responsibilities as assigned, in support of team and business objectives

Qualification

Social media strategyInfluencer marketingContent creationSocial analytics toolsProject managementCultural awarenessCollaborationCreative thinkingCommunication skillsAttention to detail

Required

7+ years of job-related experience

Bachelor's degree (preferred)

Exceptional attention to detail and strong organizational skills, with the ability to manage multiple projects and platforms simultaneously

Proactive self-starter who thrives in fast-paced environments and consistently meets deadlines with minimal oversight

Creative thinker with a passion for social media, storytelling, and digital content production

Comfortable creating or directing short-form video and UGC-style content, whether produced in-house or in partnership with creators

Experience collaborating with influencers, ambassadors, or creator communities within wellness, lifestyle, or CPG categories

Familiarity with social analytics and monitoring tools such as Brandwatch and Kale

Solid understanding of social performance metrics and the ability to track, analyze, and interpret KPIs across content and campaigns

Excellent written and verbal communication skills

Collaborative team player with the ability to work effectively across creative, brand, and marketing teams

Deep understanding of cultural trends, pop-culture moments, and internet humor that resonate with Gen Z

Experience in CPG, Food & Beverage (restaurant, retail locations), and Health & Wellness

Strong understanding of implementing & optimizing paid posts across all platforms

Available to work flexible schedules, including nights & weekends

Must have a valid driver's license, proof of insurance, and be able to drive a motor vehicle

Benefits

Health Insurance: Medical, Dental, Vision, and Life Insurance

401K with Matching

Employee Assistance Program

Discounts on the amazing GT’s product line (available for pickup at headquarters only)

Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)