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Rugiet · 3 hours ago

Director of Growth (Remote)

United States

Full-time

Remote

Director/Executive

8+ years exp

Rugiet is a fast-growing, direct-to-consumer telemedicine company revolutionizing men's and women's health. The Director of Growth will lead and scale the paid acquisition efforts, developing and optimizing media strategies to drive customer acquisition and revenue growth while managing a high-performing team and substantial budgets.

Health Wellness & Fitness

Responsibilities

Develop and own the overarching paid media strategy for Rugiet Health, identifying new opportunities, channels, and tactics to efficiently acquire high-quality customers at scale

Manage and optimize a significant paid media budget, accurately forecasting performance, and allocating spend across channels to maximize ROI and achieve aggressive growth targets

Oversee the strategy, execution, and optimization of all paid media channels, including but not limited to: Paid Social: Meta (Facebook/Instagram), TikTok, Pinterest, etc.; Paid Search: Google Ads (Search, Shopping, Performance Max), Bing Ads; Display & Programmatic: Google Display Network, demand-side platforms (DSPs); Native Advertising: Taboola, Outbrain, etc.; Emerging Channels: Explore and test new platforms and strategies to identify scalable opportunities

Recruit, mentor, and lead a high-performing team of paid media specialists, fostering a culture of continuous learning, experimentation, and accountability

Establish robust reporting frameworks, analyze complex performance data to extract actionable insights, and communicate results, trends, and strategic recommendations to executive leadership

Champion a rigorous testing methodology across all channels, continuously optimizing ad copy, creative, landing pages, bidding strategies, and audience targeting to improve performance

Partner closely with Creative, Product, Growth, Analytics, and Clinical teams to ensure a cohesive and optimized customer journey, from ad click to conversion and beyond

Collaborate with Product and Design teams to ensure landing page experiences are optimized for conversion from paid traffic

Work with the analytics team to refine attribution models and ensure accurate measurement of paid media effectiveness across the funnel

Monitor competitor paid media activities, identify market trends, and adapt strategies to maintain a competitive edge

Ensure all paid media campaigns adhere to relevant advertising guidelines and healthcare regulations (e.g., HIPAA, FDA, FTC)

Qualification

Paid Media StrategyBudget ManagementData AnalysisTeam LeadershipPaid Social AdvertisingPaid Search AdvertisingLanding Page OptimizationAttribution ModelsProactive AttitudeCommunication SkillsStrategic ThinkingCollaboration Skills

Required

8+ years of progressive experience in paid media management, with at least 3+ years in a leadership role overseeing substantial budgets for a direct-to-consumer (D2C) brand

Proven track record of scaling paid acquisition in a high-growth environment, consistently hitting or exceeding ROI/ROAS targets

Deep expertise across a wide range of paid media channels, including paid social (Meta Ads Manager a must) and paid search (Google Ads a must), with a strong understanding of performance marketing metrics

Highly analytical and data-driven, with advanced proficiency in marketing analytics platforms, attribution models, and Excel/Google Sheets

Strong leadership skills with experience building, managing, and developing high-performing paid media teams

Excellent communication and presentation skills, with the ability to articulate complex strategies and results to both technical and non-technical audiences, including executive leadership

Strategic thinker with the ability to identify growth opportunities, translate them into actionable plans, and execute with precision

Experience optimizing landing pages for paid traffic

Proactive, self-motivated, and comfortable operating in a fast-paced, ambiguous, and rapidly evolving startup environment

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field

Preferred

Experience in the healthcare, telemedicine, or pharmaceutical industries

Experience working with customer data platforms (CDPs) or advanced audience segmentation

Familiarity with programmatic advertising platforms and strategies

Experience managing paid media for subscription-based businesses

Benefits

Performance-based annual cash bonus

Participation in the company stock option grants program

Health, dental, and vision coverage

401(k) program

Generous PTO

Private gym membership with company-paid trainer

Professional development assistance

Company

Rugiet

Rugiet helps men take back their health, with clinically-backed treatments for ED, hair loss, weight management, and more, delivered through a seamless digital experience.

Founded in 2018

Austin, Texas, US

51-200 employees