Navient · 1 day ago
Marketing Analyst
United States
Full-time
Remote
Mid Level
3+ years expNavient is a company that helps students and families manage the cost of higher education. They are seeking a Marketing Analyst to provide key business and performance intelligence to executive management, focusing on performance analysis across various growth channels and translating data into actionable insights.
EducationFamilyFinance
No H1B
Responsibilities
Extract and organize data from disparate sources, including but not limited to prospect lists, internal data warehouse environments, and site traffic databases, into a usable form for consumption and analysis
Use tools like R and SQL to perform statistical analysis of campaign effectiveness such as response rate and ROI calculations, page waterfall analysis, user segmentation
Create self-serve reporting dashboards leveraging large datasets with SQL in Looker, PowerBI, and Amplitude
Validate that inputs within marketing execution tools such as Braze, Marketo, Google Tag Manager, and Google Analytics are set to ensure proper tracking and measurement of campaigns
Define and maintain UTM taxonomies; enforce governance for consistent attribution and reporting
Troubleshoot tracking issues
Design and build A/B or multivariate testing frameworks to help marketing test various hypotheses
Define and manage KPIs including ROI, CAC, and LTV, deliver analysis, and manage the overall reporting of metrics and insights which lead to marketing conversion improvements
Partners with marketing, product, and sales to understand how analytics can help enable, measure, and achieve business goals
Makes recommendations based on statistical analysis to help teams make better decisions regarding campaign outcomes, spending, ROI
Will identify opportunities for automation of manual reporting processes across the team for improved efficiency and better compliance
Collaborate with Data Engineering to assist in defining requirements and validating data instrumentation and reporting solutions that emerge for marketing use cases
Qualification
Required
Bachelor's Degree- Business Analytics, Data Science, Operations Research or Industrial Engineering, Economics, or a related quantitative field
3+ years of relevant work experience in a data-centric role (e.g. product analytics, business intelligence, investment banking, financial/risk modeling, pricing, management consulting, etc.)
2+ years of marketing analyst experience
2+ years experience using R or Python in an analytical environment and an excellent understanding of SQL
Experience in ad platform data and event management (Google ads, Meta)
Experience with Google Tag Manager
Additional equivalent education above the required minimum may substitute for level of experience
Preferred
Solid understanding of marketing concepts and marketing performance measurement concepts
Comfortable working in a fast-paced environment
Excellent communication and presentation skills, including the ability to synthesize large sets of data into key findings
You use R or Python in an analytical environment and have a strong working proficiency of SQL
Ability to methodically execute complex computational processes accurately and efficiently in a time-sensitive environment
High levels of intellectual curiosity and a strong desire to explore and understand business concepts and problems
Technical ability to maintain, execute, and enhance the models on the model platform
Business acumen to understand, synthesize, and present the results to management
Creativity, critical thinking, initiative, and problem-solving skills
Willingness and interest in independently learning and researching new or better possible ways to model or answer analytical problems
Interest in and appreciation for a position that grants exposure to multiple levels of modeling and analysis across finance, credit, financial planning, and accounting, as well as the opportunity/ability to interact with senior management on a regular basis
Attention to detail
Drive to perfection
Ability to solve problems individually by exhausting all available resources
A motivated individual able to work alone as well as in groups
Ability to multi-task and manage tight deadlines
Strong written, verbal, and interpersonal skills (i.e. well written and spoken)
Focus on efficiency improvements and automation
Understanding of data structures and ability to quickly learn new databases and tools
Company
Navient
Navient (Nasdaq: NAVI) provides technology-enabled education finance and business processing solutions that simplify complex programs and help millions of people achieve success.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-04-21IPO
Leadership Team
David Yowan
President and CEO
Patricia Nash Christel
Chief of Staff to the CEO, Vice President, Corporate Marketing and Communications
Recent News
2025-08-15
2025-07-11
Company data provided by crunchbase