Quark Software Inc. · 3 hours ago
Manager, Enterprise Product Marketing
Midwest or East Coast, Michigan, United States
Full-time
Hybrid
Entry, Mid Level
2+ years expQuark Software Inc. is a leader in graphic design, digital publishing, and content automation. They are seeking a Manager for Enterprise Product Marketing to own, plan, execute, and optimize content and campaign strategies that drive lead generation and customer expansion for their AI-powered solutions.
Software
Responsibilities
Create, validate and become fluent and executable in our positioning, messaging and ICP profile targeting for our primary ICPs
Manage and drive our critical new logo and customer expansion campaigns using Account-Based Marketing (ABM), lookalike and gap analysis techniques
Work with the team to find and curate target contact lists and audience communities that align with our outreach strategy and can be executed on through automation and agentic AI, and by the SDRs
Work with the wider team to create email, web, social, LinkedIn, in-person and direct marketing material to target our ICPs and fill the top of the funnel
Liaise closely with MarkOps to constantly keep Salesforce, Pardot and other critical internal systems up to date with notes and next actions
Play a key role in defining and delivering Quark webinars in US and Europe with internal and external stakeholders
Create co-branded sales enablement content and custom website landing pages for our key traffic, ABM and direct campaigns
Create and share existing customer case studies and use cases that can influence partners to think of Quark’s solutions when speaking with clients
Help drive our co-marketing activity – particularly with Microsoft - based on the partner’s tier level and MDF (marketing development fund) allocation
Discover, onboard and manage AI-powered solutions to assist in sales development and lead conversion, scaling the commercial operation
Qualification
Required
Bachelor's Degree in marketing or related field
2+ years' product marketing experience in a software company
Result and goal-oriented mindset with a start-up mentality for growing the opportunity pipeline
Exceptional at managing ABM and direct multimedia product marketing campaign execution and analysis
Competence in using AI tools with an innovative mindset for adopting new AI-powered and automated methods for marketing operations
Outstanding English communication and business language skills to intelligently engage target audiences
Understanding the importance of CRM and marketing automation systems (Salesforce experience preferred but not essential)
Self-motivated, timely and responsible for team deadlines and output
Desire for career success in product marketing management and for building a hybrid team of people and AI agents
Benefits
Comprehensive health insurance plans, including preventative care
Paid time off for holidays, vacations, and sick days
Flexibility and adjustable schedules that accommodate family and individual needs
Remote, Hybrid and in office options depending on location and responsibilities
Volunteer Days
Company
Quark Software Inc.
Quark knows content.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-07-12Acquired
Leadership Team
Justin Miller
CIO
Recent News
Company data provided by crunchbase