LALA U.S., Inc · 5 days ago
Regional Sales Manager � Grocery (Southwest / West)
Dallas, TX
Full-time
Hybrid
Senior Level
5+ years expLALA U.S., Inc is looking for a Regional Sales Manager to drive profitable growth across grocery customers in the Southwest and West regions. The role involves managing customer relationships, executing growth strategies, and collaborating with cross-functional teams to meet company objectives.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Own customer relationships and growth strategy for H-E-B, WinCo, Bashas’, Whole Foods Market, and regional/independent grocery accounts
Develop and execute annual customer plans to deliver volume, revenue, distribution, and share growth
Lead pricing, assortment, item authorization, and promotional negotiations within company guardrails
Deliver net sales, volume, and gross margin targets; manage trade spend and promotional ROI
Drive in-store execution including distribution, shelf placement, displays, and pricing compliance
Partner cross-functionally with Marketing, Finance, Supply Chain, and Category Management to execute customer plans
Manage forecasts, order flow, and service levels to ensure strong customer satisfaction
Leverage market, POS, and syndicated data to identify growth opportunities and competitive risks
Deliver regular performance recaps, scorecards, and actionable insights
Manage broker and distributor partners to ensure flawless execution in market
Qualification
Required
5+ years of CPG sales experience, with direct responsibility for grocery accounts
Bachelor's degree in Business, Marketing, or related field
Strong financial acumen with experience managing trade spend and P&L drivers
Proven ability to influence without authority and lead cross-functional initiatives
Willingness to travel regularly within assigned region
Experience with EDLP and limited-assortment retailers
Familiarity with syndicated data (Nielsen, Circana/IRI) and customer POS insights
Deep key customer portal and presentation knowledge
Experience managing broker relationships
Preferred
Proven success managing regional or large grocery customers (H-E-B, WinCo, Bashas', Whole Foods Market, or similar strongly preferred)
Background in refrigerated, frozen, or center-store grocery categories
Company
LALA U.S., Inc
Headquartered in Dallas, Texas, LALA U.S.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Schiller, MBA
DIRECTOR OF SALES / TEAM LEAD - MASS, CLUB & SMALL FORMAT
Melodee Miller
Human Resources Business Partner
Company data provided by crunchbase