Simera · 6 days ago
Marketing Manager COL (Remote)
Simera is looking for a Marketing Manager who will be responsible for developing and optimizing marketing strategies to promote the company’s products and enhance brand awareness. The role involves managing integrated marketing campaigns, analyzing market trends, and collaborating with various teams to drive growth and engagement.
Artificial Intelligence (AI)Human ResourcesRecruitingService IndustryStaffing AgencyTraining
Responsibilities
Developing, implementing, and optimizing strategies that promote a company’s products or services
Strengthening brand awareness
Driving sustainable growth
Managing integrated marketing campaigns, from concept to execution
Leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media
Analyzing market trends, consumer behavior, and competitive landscapes to identify opportunities for innovation and differentiation
Overseeing the creation of compelling content and brand messaging
Ensuring consistency in tone, style, and visual identity across all platforms
Collaborating with sales, product development, and creative teams to ensure that marketing efforts support lead generation, customer engagement, and revenue goals
Monitoring key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates
Using data insights to refine strategies and improve effectiveness
Managing budgets, allocating resources efficiently, and negotiating with vendors or media partners to maximize returns on investment
Qualification
Required
Developing, implementing, and optimizing strategies that promote a company's products or services
Strengthening brand awareness
Driving sustainable growth
Strategic oversight of marketing initiatives across both digital and traditional channels
Managing integrated marketing campaigns from concept to execution
Leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media
Analyzing market trends, consumer behavior, and competitive landscapes
Identifying opportunities for innovation and differentiation
Overseeing the creation of compelling content and brand messaging
Ensuring consistency in tone, style, and visual identity across all platforms
Collaborating with sales, product development, and creative teams
Supporting lead generation, customer engagement, and revenue goals
Monitoring key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates
Using data insights to refine strategies and improve effectiveness
Managing budgets and allocating resources efficiently
Negotiating with vendors or media partners to maximize returns on investment
Possessing strong leadership and team management skills
Ability to think both creatively and analytically
Deep understanding of modern marketing tools and technologies
Adaptability, problem-solving, and excellent communication skills