EarnIn · 4 hours ago
Senior Performance Marketing Manager- New Products
Mountain View, CA
Full-time
Hybrid
Senior Level
$162K/yr - $198K/yr
7+ years expEarnIn is a pioneer of earned wage access, focused on delivering financial flexibility to those living paycheck to paycheck. The Senior Performance Marketing Manager will drive the growth of new products through strategic marketing campaigns across various channels, collaborating with cross-functional teams to optimize product adoption.
Employee BenefitsFinancial ServicesFinTechMobile Payments
Responsibilities
Lead new product growth strategy : Develop and execute growth marketing initiatives to drive user acquisition and ensure new products, like Early Pay and Card, scale effectively and sustainably
Manage multi-channel campaigns : Develop, launch, and optimize campaigns across Paid Social, Search, and other Digital channels along with offline channels, maximizing reach and impact to drive product adoption
Collaborate cross-functionally : Work closely with Product, Analytics, and Creative teams to ensure alignment of marketing efforts with product goals, delivering impactful results
Optimize marketing through data : Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving growth
Plan and manage campaigns : Oversee campaign execution, budgets, and growth experiments in collaboration with cross-functional teams, including Product and Data teams, to meet efficiency and conversion targets
Qualification
Required
7+ years of experience in growth marketing, preferably with experience in scaling new products with a strong emphasis on mobile acquisition
Strong expertise in executing and optimizing campaigns across Paid Social, Search, and Digital channels
Proven track record of driving user acquisition and engagement in a fast-paced environment
Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail
Strong analytical skills with the ability to interpret data and make informed decisions to improve performance
Collaborative mindset and ability to work across teams to align efforts and achieve shared goals
Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners
Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes
A genuine interest in helping build a financial system that works for everyone
Preferred
Experience with Affiliate and Offline marketing channels is a plus
BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields
Benefits
Equity
Benefits
Company
EarnIn
EarnIn is an earnings management company that provides access to earned wages and financial wellness tools.
201-500 employees
H1B Sponsorship
EarnIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (18)
2023 (30)
2022 (29)
2021 (18)
2020 (35)
Funding
Current Stage
Growth StageTotal Funding
$415.1MKey Investors
Cross River BankMitsubishi UFJ Financial GroupAndreessen Horowitz
2025-09-10Debt Financing· $150M
2025-09-02Debt Financing· $75M
2018-12-20Series C· $125M
Leadership Team
Ram Palaniappan
CEO & Founder
Ofer Shaked
CTO
Recent News
2025-11-01
Payments Dive
2025-10-28
Company data provided by crunchbase