Crescent Hotels & Resorts · 1 month ago
Complex Marketing Manager
Tulsa, Oklahoma, United States
Full-time
Onsite
Mid Level
$80K/yr - $80K/yrCrescent Hotels & Resorts is seeking a Complex Marketing Manager to lead marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels. This role focuses on positioning properties for revenue growth, brand consistency, and competitive performance while collaborating with various stakeholders to drive demand across different segments.
HospitalityLeisure
Responsibilities
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team
Conduct market research, competitive analysis, and trend monitoring to inform strategy
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn
Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening
Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture
Maintain digital channels including websites, email marketing, and storefronts
Manage digital asset organization for each property
Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities
Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines
Ensure every touchpoint — digital, print, social, on-property collateral — aligns with Hilton and Marriott brand standards
Serve as the point of contact for Crescent corporate digital teams
Maintain property fact sheets, presentations, and brand assets
Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs
Manage creative timelines, vendor partnerships, production schedules, and budgets
Coordinate campaign rollouts across multiple properties and channels
Qualification
Required
Proactive, digitally savvy marketer
Strong social media expertise
Excellent communication skills
Ability to manage multiple stakeholders and priorities
Experience in executing annual and quarterly marketing plans
Conducting market research, competitive analysis, and trend monitoring
Leading organic social media strategy and execution
Driving engagement growth through community management
Planning, producing, and publishing content including copywriting and photography direction
Maintaining digital channels including websites and email marketing
Building relationships with local businesses and event organizers
Ensuring brand alignment across all marketing touchpoints
Supporting hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs
Managing creative timelines, vendor partnerships, production schedules, and budgets
Coordinating campaign rollouts across multiple properties and channels
Company
Crescent Hotels & Resorts
This is the guiding principle that drives every aspect of hotel operations through Crescent Hotels & Resorts.
Founded in 2001
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Metcalf
Chief Operating Officer
Dawn Gallagher
Chief Commercial Officer
Recent News
2026-01-14
2025-11-04
2025-10-28
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