Crescent Hotels & Resorts · 1 month ago
Complex Marketing Manager
Itasca, Illinois, United States
Full-time
Onsite
Mid, Senior Level
3+ years expCrescent Hotels & Resorts is a hospitality company that focuses on providing exceptional experiences for its guests. They are seeking a Complex Marketing Manager to lead marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels, ensuring revenue growth and brand consistency. The role involves collaborating with various stakeholders to drive demand across different business segments and managing marketing initiatives for the properties.
HospitalityLeisure
Responsibilities
Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team
Conduct market research, competitive analysis, and trend monitoring to inform strategy
Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn
Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening
Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture
Maintain digital channels including websites, email marketing, and storefronts
Manage digital asset organization for each property
Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities
Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines
Ensure every touchpoint — digital, print, social, on-property collateral — aligns with Hilton and Marriott brand standards
Serve as the point of contact for Crescent corporate digital teams
Maintain property fact sheets, presentations, and brand assets
Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs
Manage creative timelines, vendor partnerships, production schedules, and budgets
Coordinate campaign rollouts across multiple properties and channels
Qualification
Required
3–5+ years of experience in marketing, ideally within hotels, travel, lifestyle brands, or multi-unit/complex environments
Strong digital marketing skills (website CMS, social media, analytics)
Excellent writing skills across formats (web, social, email, collateral)
Strong project management: able to juggle multiple properties, deadlines, and stakeholders
Ability to collaborate with cross-functional teams and communicate with executive leaders
Experience in hospitality photography, videography, or influencer management is a plus
Preferred
Familiarity with Hilton and Marriott brand systems, brand guidelines, and digital platforms (preferred but not required)
Detail-oriented and highly organized
Creative thinker with a strong eye for design and brand consistency
Comfortable in a fast-paced environment with shifting priorities
Revenue-minded with a data-driven approach
Confident representing multiple hotels and their unique value propositions
Benefits
Health & wellness programs
Best in class learning and development
Travel discounts that ‘feed your inner explorer’
Company
Crescent Hotels & Resorts
This is the guiding principle that drives every aspect of hotel operations through Crescent Hotels & Resorts.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Metcalf
Chief Operating Officer
Dawn Gallagher
Chief Commercial Officer
Recent News
2026-01-14
2025-11-04
2025-10-28
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