Meta · 1 month ago
Product Marketing Manager - Wearables, Connectivity
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$160/hr - $224/hr
7+ years expMeta is a company that builds technologies to help people connect and grow businesses. They are seeking a Channel Product Marketing Manager to lead go-to-market strategy and execution for next-generation devices, focusing on establishing Connectivity within their retail ecosystem.
Computer Software
Responsibilities
Identify and drive new opportunities to accelerate adoption and conversion of connected devices across global Telco, retail, and ecommerce channels
Collaborate cross-functionally to define and execute programs that enhance the end-to-end customer journey and increase conversion to purchase
Develop a clear framework to align cross-functional teams and leadership around the strategy, key pillars, and success metrics
Identify opportunities to elevate customer education and in-store/online experiences, introducing innovative demos and touchpoints that inspire understanding and drive purchase intent for connected products
Define audience segmentation, value proposition, product positioning, promotional strategy, pricing, distribution, and market prioritization for Connectivity
Aggregate and synthesize performance data and customer insights to continuously optimize the path to purchase and inform future GTM strategies
Qualification
Required
7+ years experience in either Consumer Electronics or Telco, with direct responsibility for driving sales and business growth for Connectivity
Demonstrated experience setting strategy and translating it to execution, including leading net-new initiatives for an organization
Experience synthesizing qualitative and quantitative insights and translating those into actionable plans that deliver business objectives
Experience partnering with sales, marketing, and external partner teams to deliver high impact campaigns through production and execution
Experience operating in cross-functional, matrixed environments with a high degree of ambiguity
Demonstrated experience developing executive level documents and presentations, with experience tailoring complex information for executive leadership audiences
Experience working across a wide range of sales distribution channels including online, brick and mortar, and partner-led
BA/BS degree
Preferred
Experience with Consumer Electronics hardware, partnerships, and channel execution
Experience influencing teams to deliver first-of-their kind initiatives, including setting goals, communicating a narrative and goal, influencing stakeholders, and facilitating cross-functional alignment through execution, measurement, and performance assessment
7+ years experience in product marketing and/or technology
MS/MBA degree or equivalent experience
Company
Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kathryn Glickman
Director, CEO Communications
Christine Lu
CTO Business Engineering NA
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