Meta · 2 weeks ago
Brand Marketing Lead, WhatsApp
Menlo Park, CA
Full-time
Onsite
Director/Executive
12+ years expMeta builds technologies that help people connect, find communities, and grow businesses. The Brand Marketing Lead will manage a team of brand marketers to drive the Consumer Brand across key markets and shape WhatsApp's marketing campaigns aligned with business and brand goals.
Computer Software
Responsibilities
Lead the strategy and execution of WhatsApp’s iconic brand and global marketing programs to drive the brand forward and foster long term growth
Architect WhatsApp’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, Growth, Partnerships and Performance Marketing
Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the WhatsApp brand evolves
Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the strategy for the WhatsApp brand
Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Partner closely with Product Marketing and Product team to bring the WhatsApp Brand to life within the app
Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring productive team environments
Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives
Qualification
Required
12+ years experience with brand marketing at companies with global scale
5+ years of people management experience
Experience building annual marketing plans, including creating the business case for incremental investment
Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns/initiatives that drive results
Experience managing multiple campaigns/initiatives across markets simultaneously
Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
Experience influencing leadership and gaining executive and VP buy-in/advocacy
Bachelor's Degree in marketing, business, technology or related field
International experience and knowledge of a variety of social and business landscapes
Preferred
Experience leading consumer marketing for large-scale tech brands
Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
Tech sector or CPG experience
Company
Meta
Meta's mission is to build the future of human connection and the technology that makes it possible.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kathryn Glickman
Director, CEO Communications
Christine Lu
CTO Business Engineering NA
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